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Sony XR65A90JU BRAVIA 65 inch 4K Ultra HD OLED Smart TV 2021
Energy Rating: G
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'Most Impactful HDR I've Seen from an OLED TV' - HDTV Test 'Best in Class'
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4.90 4617
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Sony XR65A90JU BRAVIA 65 inch 4K Ultra HD OLED Smart TV 2021
'Most Impactful HDR I've Seen from an OLED TV' - HDTV Test 'Best in Class'
“brighter and punchier than any other OLED TV we’ve tested, and incredibly sharp and detailed, too” - What HiFi? 5 Star Award

Turn any sound into a truly immersive experience
Screen Speaker Technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you are watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony

Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre and more.

Feel real life depth with ultimate blacks and brightest OLED pictures
Cognitive processor XR analyses data, enhances pictures in the same way that focuses real life colour and depth. With XR OLED Contrast Pro is adjusted for higher peaks in glare and deeper blacks in shadow. No more details overwhelmed by shadow or lost in blown out highlights.

Wide Palette of naturally beautiful colours
Unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic textures which can be seen in the flowers. Even pale colours look realistic.

Intelligent Motion Processing
For fast-moving blur-free scenes, watch sports and movies with the power of making sure that the action remains smooth, bright and clear.

Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK

XR Picture
Enjoy the breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses perspective analysis to cross analyse and optimise elements in the blink of an eye. Technology delivers pure blacks and brightest ever pictures

XR Contrast
The Cognitive Processor XR analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. Brightness is adjusted for higher peaks in glare and deeper blacks in shadow. 

XR OLED Contrast Pro
Enjoy exceptional levels of pure black contrast and peak brightness that lets you see pictures full of realistic depth between subject and background. Defined sharpness, even in areas of dark shadow or glare.

XR Triluminos Pro™
See a wider palette of colours with an enhanced range of hue and saturation allowing natural shades and precise details to be seen even in dark scenes

XR Colour
With a unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. Extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR HDR Remaster
The TV can detect each object on the screen, analyse its colour and adjust the contrast for even more realistic pictures. Object Based Processing, takes precision by adding adjustments of hue, saturation, brightness, motion vector, bandwidth and more. Exceptionally real scenes with greater depth, lifelike textures and natural colours

XR Clarity
Enjoy entertainment close to 4K Resolution with XR 4K Upscaling. Access a vast amount of data, recreating lost textures and detail for real world pictures. Natural defined animal fur and sharply outlined rock.

XR 4K Upscaling
This TV takes 2K signals and brings it to 4K quality for incredible real and immersive viewing. Access and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details on the screen.

XR Super Resolution
Detects individual objects in picture and reproduces virtually real world textures on screen. Precisely analyse and process data to power 4K pictures with 4 times the resolution.


Year 2021
Design Flat
Sizes 65"
Alternative model names
Marketing name Master XR
Special features XR Motion Clarity
Bravia Core
Brighter OLED panel
Hands-free voice control
Ambient Optimization
IMAX Enhanced
DVB-T2/S2/C (Europe)
Twin tuner
WiFi (WiFi 5 – 802.11ac)
Wall mountable  (VESA compatible) VESA Wall Bracket Compatibility 300 x 300
USB ports 3

Display technology OLED
Panel type WOLED
frequency (Hz) 100/120 Hz
Resolution 4K
Video processor Cognitive Processor XR
HDMI standard HDMI 2.1
Number of HDMI 4 (2x HDMI 2.1)
Speakers (Acoustic Surface Audio+)
Dolby Atmos

HDR formats
Dolby Vision

Video formats
MPEG4/2 decoding
HEVC decoding
VP9 decoding (VP9-2)
AV1 decoding

Smart TV & apps
TV platform Google TV
version (at launch) 10.0
OS updates
AirPlay 2
Voice assistants (G-Assistant, Alexa)
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Price Match  
We check our prices every day to ensure we can bring you the best price possible. In the unlikely case that you have found a cheaper price then please contact us on and we'll do our best to answer your query right away!
Once you've decided which product you want, you can spread the cost by selecting from one of our TWO great finance options. Either BUY NOW PAY LATER over 48 months deferred for either 6/9/12 months or Interest Baring Finance over 24/36/48 months. In both instances all you need to pay as a minimum deposit is 10%.

Buying on finance couldn't be easier. Call Us on 01707 802030 and we will send you a secure link to complete your application.

Finance Available on Basket Value of £223 and over.

Finance is available to permanent UK residents ONLY.

Our finance agreements are provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC, Authorised and Regulated by the Financial Conduct Authority.

Buy now pay later with payments deferred for up to 12 months

BUY NOW PAY LATER finance options allow you to spread the cost of your purchase over 48 months, deferred for upto 12 Months.
Flexible Delivery  
We know that you expect your goods to be delivered promptly and efficiently. That’s why we have made it a priority at to deliver your goods as quickly as possible using our fast, efficient delivery service which comes direct to your home and is FREE!

- We deliver seven days a week 
- Standard deliveries are despatched via specialist carriers and are normally delivered within 3-5 working days. 
- Express deliveries are dispatched same day (if ordered before 14:30) for delivery within 1-2 working days.
- For weekend deliveries, orders need to be placed by 14:30 on Friday.
- Larger Items are despatched using our team of specialist nationwide carriers. You will be contacted within 48 hours verifying your order and an estimated delivery date.
Deliveries direct from manufacturers or suppliers can take a little longer but we will keep you informed and updated.

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Our aim is to provide peace of mind and confidence when shopping online with We utilise the industry standard secure socket layer technology (SSL) to encrypt your payment and address information when shopping on our website.
RETRA members
We are members of RETRA (Radio, Electrical & Television Retailers' Association) - the UK's largest trade association and regulatory body for electrical retailers.

CIH members
As members of Europe's largest electrical buying group, CIH Ltd, we have a collective buying power in excess of £500m. As such, we can often source fast moving, high demand lines at competitive buying-in prices, and ultimately pass on those savings to our customers.

Euronics member
As a member of Euronics, we are part of a network of 'Euronics Agents' who are all independent electrical specialists. Similar to a co-operative, as an agent of this prestigious organisation, providing our customers with the highest service levels is at the heart of everything that we do, whether in-store, over the telephone or through the internet.