Sony XR55A80JU BRAVIA 55 inch 4K Ultra HD OLED Smart TV 2021
OLED Contrast and Sound, mastered with intelligence
With Max Viewing realism with the OLED panel, powered by the revolutionary Cognitive Processor XR – its sound and vision in perfect harmony.
World’s first cognitive intelligence TV
Immersion that thrills and moves you and feels like the world around us. Built around the brand new Cognitive Processor XR, which was designed to replicate the way our brains think and respond.
Extraordinary OLED pictures, as perceived by the human eye
Breathtaking OLED Contrast with pictures that feel deep, natural and real. Cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the OLED Panel, the technology brings lifelike pictures with pure blacks.
Turn any sound into a truly immersive experience
Advanced Screen Speaker Technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear Sound more clearly and accurately, whatever you’re watching. Entertainment in a whole new way with sound and picture in perfect harmony.
Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK
Feel more depth and texture with pure blacks and dazzling light
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K8 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
The screen is the speaker, sound perfectly matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
Marketing name XR
Special features XR Motion Clarity
Hands-free voice control
Tuners DVB-T2/S2/C (Europe)
WiFi (WiFi 5 – 802.11ac)
Wall mountable (VESA compatible) VESA Wall Bracket Compatibility 300 x 300
USB ports 3
Display technology OLED
panel type WOLED
frequency (Hz) 100/120 Hz
Video processor Cognitive Processor XR
HDMI standard HDMI 2.1
Number of HDMI 4 (2x HDMI 2.1)
HDMI VRR (with update)
Speakers (Acoustic Surface Audio+)
VP9 decoding (VP9-2)
Smart TV & apps
TV platform Google TV
version (at launch) 10.0
Voice assistants (G-Assistant, Alexa)