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Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
  • 5 Year Warranty
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  • Buy Now Pay Later
  • Sold as an Agent - of Euronics Ltd.
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
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XR50X90JU
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Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
Energy Rating: G
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  • Free 5 Year Warranty
  • Buy Now Pay Later Available with this item
  • Claim £50 Google Play Voucher with this Sony TV*
  • Free HTSD35 Sony Soundbar WBW Selected TV - ENDS 13.07.2021
Claim £50 Google Play Voucher with this Sony TV*
Free HTSD35 Sony Soundbar WBW Selected TV - ENDS 13.07.2021
4.90 4617
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  • In Stock From 31st May, 2021
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Free HTSD35 Sony Soundbar when bought with Selected Sony TVs
*Soundbar is automatically added at checkout
Promotion Dates: 5th May 2021 - 13th July 2021
Sony XR50X90JU BRAVIA 50 inch Full Array LED 4K Ultra HD Smart TV 2021
 
Driven by Human intelligence, defined by 4K contrast
See how your entertainment becomes real when you pair the extreme contrast of a Full Array LED panel with the power of Cognitive Processor XR.

World’s first cognitive intelligence TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.

Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.

Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.

Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK

A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Flexible premium stand, designed for any TV positioning
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Specifications

Year 2021
Design Flat
Sizes 50"
Alternative model names X92J, X93J, X94J
Marketing name XR
Special features XR Motion Clarity
Bravia Core
Hands-free voice control
Ambient Optimization
IMAX Enhanced
Tuners DVB-T2/S2/C (Europe)
recorder
twin tuner
WiFi (WiFi 5 – 802.11ac)
Bluetooth
Wall mountable (VESA compatible) VESA Wall Bracket Compatibility 200 x 200
USB ports 2

Picture
Display technology LCD
backlight FALD
frequency (Hz) 100/120 Hz
Resolution 4K
Video processor Cognitive Processor XR
HDMI standard HDMI 2.1
Number of HDMI 4 (2x HDMI 2.1)
HDMI VRR (with update)
ALLM
HFR

Audio
Speakers (Acoustic Multi-Audio)
HDMI ARC
HDMI eARC
Dolby Atmos

HDR formats
HDR10
HLG
Dolby Vision

Video formats
MPEG4/2 decoding
HEVC decoding
VP9 decoding (VP9-2)
AV1 decoding

Smart TV & apps
TV platform Google TV
version (at launch) 10.0
OS updates
Chromecast
AirPlay 2
HomeKit
Voice assistants (G-Assistant, Alexa)
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Price Match  
We check our prices every day to ensure we can bring you the best price possible. In the unlikely case that you have found a cheaper price then please contact us on sales@electricshop.com and we'll do our best to answer your query right away!
Finance  
Once you've decided which product you want, you can spread the cost by selecting from one of our TWO great finance options. Either BUY NOW PAY LATER over 48 months deferred for either 6/9/12 months or Interest Baring Finance over 24/36/48 months. In both instances all you need to pay as a minimum deposit is 10%.

Buying on finance couldn't be easier. Call Us on 01707 802030 and we will send you a secure link to complete your application.

Finance Available on Basket Value of £223 and over.


Finance is available to permanent UK residents ONLY.

Our finance agreements are provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC, Authorised and Regulated by the Financial Conduct Authority.

Buy now pay later with payments deferred for up to 12 months

BUY NOW PAY LATER finance options allow you to spread the cost of your purchase over 48 months, deferred for upto 12 Months.
Flexible Delivery  
We know that you expect your goods to be delivered promptly and efficiently. That’s why we have made it a priority at electricshop.com to deliver your goods as quickly as possible using our fast, efficient delivery service which comes direct to your home and is FREE!

- We deliver seven days a week 
- Standard deliveries are despatched via specialist carriers and are normally delivered within 3-5 working days. 
- Express deliveries are dispatched same day (if ordered before 14:30) for delivery within 1-2 working days.
- For weekend deliveries, orders need to be placed by 14:30 on Friday.
- Larger Items are despatched using our team of specialist nationwide carriers. You will be contacted within 48 hours verifying your order and an estimated delivery date.
Deliveries direct from manufacturers or suppliers can take a little longer but we will keep you informed and updated.

 
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Our aim is to provide peace of mind and confidence when shopping online with electricshop.com We utilise the industry standard secure socket layer technology (SSL) to encrypt your payment and address information when shopping on our website.
Credentials  
RETRA members
We are members of RETRA (Radio, Electrical & Television Retailers' Association) - the UK's largest trade association and regulatory body for electrical retailers.

CIH members
As members of Europe's largest electrical buying group, CIH Ltd, we have a collective buying power in excess of £500m. As such, we can often source fast moving, high demand lines at competitive buying-in prices, and ultimately pass on those savings to our customers.

Euronics member
As a member of Euronics, we are part of a network of 'Euronics Agents' who are all independent electrical specialists. Similar to a co-operative, as an agent of this prestigious organisation, providing our customers with the highest service levels is at the heart of everything that we do, whether in-store, over the telephone or through the internet.