LG OLED77A16LA 77 inch 4K OLED Smart TV 2021
Ultimate picture technology
With this stunning TV in a New Range of OLED TVs demonstrates the superb picture quality that OLED is renowned for. Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.
Power at its core – Alpha 7 Gen 4 processor
This LG TV uses a new more powerful processor for optimised sound and vision. The Gen 4 Alpha 7 processor features deep learning algorithms that analyse and then optimises content. Whether you are watching a movie or sport, TV or gaming, the processor adapts the sound and vision, automatically.
Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.
HDR made better, with HDR10 Pro
LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.
See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.
Welcome home - LG webOS 6 for the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system just keeps getting better. The latest webOS 6 uses your viewing history to recommend a range of shows and movies from across various apps. An improved home page offers improved graphics, with dedicated info and search boxes.
Magic Remote made better
LG’s Magic Remote has always led the field for simple, gesture and voice control. The latest version retains this, while offering direct keys for popular streaming services and a new, cleaner style. Netflix, Amazon Prime Video, Disney + and Rakuten TV are all now just the touch of a button away. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.
The hub of your home entertainment
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.
Brand Name LG
Weight (Approximate) 15.3 kg
Screen Technology OLED
Manufacturer LG Electronics
Features LG 4K SELF-LIT OLED: For infinite contrast & 100% colour fidelity
α7 Gen4 AI processor 4K: Stunning picture and sound
Dolby Vision IQ and Dolby Atmos: Vivid Cinema, Sport & Gaming
Ultra wide viewing angle: Uncompromised picture quality at any viewing angle
Height 67.9 cm
Width 107.1 cm
Depth 27.1 cm
Product Type OLED
Maximum Resolution 3840 x 2160
Smart TV Yes
Operating System weBOS
Backlight Technology OLED
Digital Tuner Yes
Electronic Program Guide Yes
Number of HDMI Ports 3
Number of USB Ports 2
RMS Output Power 20W
VESA Mount Compatible Yes - mount must be purchased separately
Shipping Height 73.5 cm
Shipping Width 122 cm
Shipping Depth 15.2 cm
Streaming services & apps supported BBC iPlayer, 4oD, YouTube, Netflix, ITV Player, Now TV, Amazon Video, My5
Energy Efficiency Class G
Aspect Ratio 16:09
PC Streaming Yes