• Get up to £100 in Google Play Vouchers when you buy any 2021 Sony Google TV
£100 Voucher*
Video Icon
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
  • 5 Year Warranty
  • Buy Now Pay Later
  • New Product Icon
  • Buy Now Pay Later
  • Sold as an Agent - of Euronics Ltd.
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
SonySony
XR77A80JU
LG Free Delivery
Express Delivery Available
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
Energy Rating: G
  • Authorised Dealer
  • Free 5 Year Warranty
  • Buy Now Pay Later Available with this item
  • Claim £100 Google Play Voucher with this Sony TV*
Claim £100 Google Play Voucher with this Sony TV*
Choose Screen Size:
4.90 4617
£ (Inc. VAT)
  • In Stock From 12th May, 2021
  • Add to Basket
  • Amazon Pay
  • View Finance Quote
Sony


Claim £100 Google Play Voucher with this 2021 Sony Google TV
Voucher Promotion Valid: 26th April 2021 - 31st May 2021
Sony XR77A80JU BRAVIA 77 inch 4K Ultra HD OLED Smart TV 2021
 
OLED Contrast and Sound, mastered with intelligence
With Max Viewing realism with the OLED panel, powered by the revolutionary Cognitive Processor XR – its sound and vision in perfect harmony.

World’s first cognitive intelligence TV
Immersion that thrills and moves you and feels like the world around us. Built around the brand new Cognitive Processor XR, which was designed to replicate the way our brains think and respond.

Extraordinary OLED pictures, as perceived by the human eye
Breathtaking OLED Contrast with pictures that feel deep, natural and real. Cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the OLED Panel, the technology brings lifelike pictures with pure blacks.

Turn any sound into a truly immersive experience
Advanced Screen Speaker Technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear Sound more clearly and accurately, whatever you’re watching. Entertainment in a whole new way with sound and picture in perfect harmony.

Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more

Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK

Feel more depth and texture with pure blacks and dazzling light
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.

A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K8 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock

Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

The screen is the speaker, sound perfectly matches action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Specifications

Year 2021
Design Flat
Sizes 77"
Marketing name XR
Special features XR Motion Clarity
Bravia Core
Hands-free voice control
Ambient Optimization
IMAX Enhanced
Tuners DVB-T2/S2/C (Europe)
recorder
twin tuner
WiFi (WiFi 5 – 802.11ac)
Bluetooth
Wall mountable  (VESA compatible) VESA Wall Bracket Compatibility 300 x 300
USB ports 3

Picture
Display technology OLED
panel type WOLED
frequency (Hz) 100/120 Hz
Resolution 4K
Video processor Cognitive Processor XR
HDMI standard HDMI 2.1
Number of HDMI 4 (2x HDMI 2.1)
HDMI VRR (with update)
ALLM
HFR

Audio
Speakers (Acoustic Surface Audio+)
HDMI ARC
HDMI eARC
Dolby Atmos

HDR formats
HDR10
HLG
Dolby Vision

Video formats
MPEG4/2 decoding
HEVC decoding
VP9 decoding (VP9-2)
AV1 decoding

Smart TV & apps
TV platform Google TV
version (at launch) 10.0
OS updates
Chromecast
AirPlay 2
HomeKit
Voice assistants (G-Assistant, Alexa)
Buying two or more items?
tooltip-icon

Multibuy Savings

If you're looking for a Multibuy savings deal on 2 or more items, we can workout a deal on our already competitive prices.

Simply click the Multibuy Saving button on any product page to build up your list of required products. Once you have built your list, please confirm your required quantities, complete your details and click the "Request Quote" button.

We will contact you by telephone or email within 24 hours to advise you of our best price.

Multibuy List0
empty icon
Your Multibuy List is empty.

Add products and discover special offers and discounts.

 
Price Match  
We check our prices every day to ensure we can bring you the best price possible. In the unlikely case that you have found a cheaper price then please contact us on sales@electricshop.com and we'll do our best to answer your query right away!
Finance  
Once you've decided which product you want, you can spread the cost by selecting from one of our TWO great finance options. Either BUY NOW PAY LATER over 48 months deferred for either 6/9/12 months or Interest Baring Finance over 24/36/48 months. In both instances all you need to pay as a minimum deposit is 10%.

Buying on finance couldn't be easier. Call Us on 01707 802030 and we will send you a secure link to complete your application.

Finance Available on Basket Value of £223 and over.


Finance is available to permanent UK residents ONLY.

Our finance agreements are provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC, Authorised and Regulated by the Financial Conduct Authority.

Buy now pay later with payments deferred for up to 12 months

BUY NOW PAY LATER finance options allow you to spread the cost of your purchase over 48 months, deferred for upto 12 Months.
Flexible Delivery  
We know that you expect your goods to be delivered promptly and efficiently. That’s why we have made it a priority at electricshop.com to deliver your goods as quickly as possible using our fast, efficient delivery service which comes direct to your home and is FREE!

- We deliver seven days a week 
- Standard deliveries are despatched via specialist carriers and are normally delivered within 3-5 working days. 
- Express deliveries are dispatched same day (if ordered before 14:30) for delivery within 1-2 working days.
- For weekend deliveries, orders need to be placed by 14:30 on Friday.
- Larger Items are despatched using our team of specialist nationwide carriers. You will be contacted within 48 hours verifying your order and an estimated delivery date.
Deliveries direct from manufacturers or suppliers can take a little longer but we will keep you informed and updated.

 
Shop Securely  
Our aim is to provide peace of mind and confidence when shopping online with electricshop.com We utilise the industry standard secure socket layer technology (SSL) to encrypt your payment and address information when shopping on our website.
Credentials  
RETRA members
We are members of RETRA (Radio, Electrical & Television Retailers' Association) - the UK's largest trade association and regulatory body for electrical retailers.

CIH members
As members of Europe's largest electrical buying group, CIH Ltd, we have a collective buying power in excess of £500m. As such, we can often source fast moving, high demand lines at competitive buying-in prices, and ultimately pass on those savings to our customers.

Euronics member
As a member of Euronics, we are part of a network of 'Euronics Agents' who are all independent electrical specialists. Similar to a co-operative, as an agent of this prestigious organisation, providing our customers with the highest service levels is at the heart of everything that we do, whether in-store, over the telephone or through the internet.