Sony XR55A90JU BRAVIA 55 inch 4K Ultra HD OLED Smart TV 2021
Turn any sound into a truly immersive experience
Screen Speaker Technology with Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you are watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre and more.
Feel real life depth with ultimate blacks and brightest OLED pictures
Cognitive processor XR analyses data, enhances pictures in the same way that focuses real life colour and depth. With XR OLED Contrast Pro is adjusted for higher peaks in glare and deeper blacks in shadow. No more details overwhelmed by shadow or lost in blown out highlights.
Wide Palette of naturally beautiful colours
Unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic textures which can be seen in the flowers. Even pale colours look realistic.
Intelligent Motion Processing
For fast-moving blur-free scenes, watch sports and movies with the power of making sure that the action remains smooth, bright and clear.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK
Enjoy the breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses perspective analysis to cross analyse and optimise elements in the blink of an eye. Technology delivers pure blacks and brightest ever pictures
The Cognitive Processor XR analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. Brightness is adjusted for higher peaks in glare and deeper blacks in shadow.
XR OLED Contrast Pro
Enjoy exceptional levels of pure black contrast and peak brightness that lets you see pictures full of realistic depth between subject and background. Defined sharpness, even in areas of dark shadow or glare.
XR Triluminos Pro™
See a wider palette of colours with an enhanced range of hue and saturation allowing natural shades and precise details to be seen even in dark scenes
With a unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. Extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR HDR Remaster
The TV can detect each object on the screen, analyse its colour and adjust the contrast for even more realistic pictures. Object Based Processing, takes precision by adding adjustments of hue, saturation, brightness, motion vector, bandwidth and more. Exceptionally real scenes with greater depth, lifelike textures and natural colours
Enjoy entertainment close to 4K Resolution with XR 4K Upscaling. Access a vast amount of data, recreating lost textures and detail for real world pictures. Natural defined animal fur and sharply outlined rock.
XR 4K Upscaling
This TV takes 2K signals and brings it to 4K quality for incredible real and immersive viewing. Access and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details on the screen.
XR Super Resolution
Detects individual objects in picture and reproduces virtually real world textures on screen. Precisely analyse and process data to power 4K pictures with 4 times the resolution.
Alternative model names
Marketing name Master XR
Special features XR Motion Clarity
Brighter OLED panel
Hands-free voice control
WiFi (WiFi 5 – 802.11ac)
Wall mountable (VESA compatible) VESA Wall Bracket Compatibility 300 x 300
USB ports 3
Display technology OLED
Panel type WOLED
frequency (Hz) 100/120 Hz
Video processor Cognitive Processor XR
HDMI standard HDMI 2.1
Number of HDMI 4 (2x HDMI 2.1)
Speakers (Acoustic Surface Audio+)
VP9 decoding (VP9-2)
Smart TV & apps
TV platform Google TV
version (at launch) 10.0
Voice assistants (G-Assistant, Alexa)