Sony KD50X89JU 50 inch 4K Ultra HD High Dynamic Range Smart TV 2021
Breathtaking Colours make everything so real
Over a billion colours are brought to life by TRILUMINOS PRO and Sony’s 4K HDR Processor X1. With extreme contrast, everything you watch feels so real
Clear Multidimensional Sound
Feel surrounded by clear, high quality sound from multiple dimensions, putting you right there inside the scene.
Control it with your voice
Use the voice remote to easily find your favourite movies, shows and music. With the Google Feature, find a specific title, search by genre or personalize the reccomendations on what to watch by saying.
Flexible Premium Stand, Designed for any TV Positioning
A Versatile 2-way stand gives the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.
Recycle. Renew. Reduce.
Made to be stylish with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and unique recyclable plastic with an industry leading recycle rate of 89% is used in its components.
Object-based HDR Remaster
With Object-based HDR Remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
*BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
Sound optimisation for your room
Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.
Dolby Vision® and Dolby Atmos®
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.
Special features Ambient Optimization
WiFi (WiFi 5 – 802.11ac)
Wall mountable (VESA compatible) VESA Wall Bracket Compatibility 200 x 200
USB ports 2
Display technology LCD
backlight Edge LED
frequency (Hz) 100/120 Hz
Video processor X1
HDMI standard HDMI 2.1
number of HDMI 4 (2x HDMI 2.1)
HDMI VRR / FreeSync / G-Sync (with update) / /
VP9 decoding (VP9-2)
Smart TV & apps
TV platform Google TV
version (at launch) 10.0
Voice assistants (Google Assistant, Alexa)