Sony K77XR8APU 77 Inch BRAVIA 8A 4K Ultra HD HDR OLED Smart Google TV

Sony BRAVIA 8A K77XR8APU 77 Inch 4K Ultra HD HDR OLED Smart Google TV

Experience next-level home entertainment with the Sony K77XR8APU 77 Inch BRAVIA 8A OLED Smart Google TV, a premium 4K Ultra HD HDR display designed to transform your living space. With the advanced Cognitive Processor XR™, OLED technology, and Google TV built in, this model combines breathtaking picture quality with effortless usability.

Stunning OLED Picture with XR Processor

The BRAVIA 8A harnesses the power of the XR Processor to deliver deep blacks, vibrant colours, and incredible contrast. Every frame is analysed and optimised in real time, ensuring movies, TV, and sports look as natural and immersive as possible. Paired with HDR support, you’ll see exceptional detail in both dark shadows and bright highlights.

Slim One Slate Design

Sleek and sophisticated, Sony’s Slim One Slate concept merges the screen and bezel into a single slate, maximising your viewing experience. Its flush, one-piece back and ultra-thin profile make it a striking centrepiece whether wall-mounted or placed on furniture.

Designed to Blend Into Your Home

The slim bezel and carefully colour-treated edges help the TV blend seamlessly into your walls, creating a minimalist look. Its vibration finish offers a warm, smudge-resistant texture that complements modern interiors, making the TV feel like a natural part of your décor.

Flexible Stand with Soundbar Integration

The discreet Underlay Stand uses a thin steel plate with a metallic hairline finish, cleverly designed to integrate with BRAVIA Theatre soundbars. Whether you use the outside or inside stand position, the stand remains almost invisible, keeping your setup elegant and clutter-free.

• Compatible soundbars (outside position): BRAVIA Theatre Bar 9, Bar 8, HT-A7000, HT-A5000, HT-A3000, HT-S2000
• Compatible soundbars (inside position): BRAVIA Theatre Bar 9, Bar 8

Cable Management for a Clean Look

Say goodbye to messy wires. The rear cable cover keeps connections neatly hidden, ensuring a tidy appearance from the front, back, and sides.

Voice Zoom 3™ for Crystal-Clear Dialogue

Never miss a word with Voice Zoom 3™. Using AI-driven machine learning, the TV recognises human speech and adjusts dialogue volume for clarity. Even quiet conversations are amplified while background noise is balanced, making it ideal for action scenes or live broadcasts.

Effortless Soundbar Control

With an integrated UI, soundbar controls such as volume and sound modes appear directly in the BRAVIA Quick Settings menu. That means you can manage your entire home theatre system from a single remote, simplifying your entertainment setup.

Simplified HDMI Connection

Connecting your soundbar or other devices is easier than ever thanks to tactile dots on the ARC/eARC terminal. This design ensures a smooth and accessible setup for everyone.

Smarter Entertainment with Google TV

Powered by Google TV, the K77XR8APU brings together all your streaming apps, live channels, and on-demand content in one easy-to-navigate interface. With Google Assistant built in, you can control your TV, search for shows, and even manage smart home devices using just your voice.

The Sony K77XR8APU BRAVIA 8A OLED TV combines cutting-edge design, exceptional picture quality, and intelligent features, making it the perfect centrepiece for cinematic viewing at home.

Spec difference v BRAVIA 8 is:

•  Bravia 8A has Standard remote versus premium remote
• Bravia 8A has Sony Pictures Core package of 5 credits/12 months streaming vs 12 credits/24 months streaming

Technical Specifications

Display

Features

Connectivity

Additional Information

Dimensions & Weight

Programmes & Functions

Design Elements

General

Technical Details

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Accessories

EAN

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