Sony K50XR38M2PB 50 Inch BRAVIA 3 II LED 4K Ultra HD HDR Smart Google TV 2026

Sony K50XR38M2PB 50 Inch BRAVIA 3 II 4K Ultra HD HDR Smart Google TV

Big-Screen 4K Entertainment with Sony Picture Technology

Bring a truly cinematic scale to your living room with the Sony BRAVIA 3 II K50XR38M2PB. Its expansive 50 Inch Direct LED display combines 4K Ultra HD resolution with Sony's XR processing technologies to deliver richly detailed images, natural colour and smooth movement across movies, sport, streaming and gaming.

The combination of the XR Processor, XR Triluminos Pro, XR Clear Image and Motionflow XR 400Hz/480Hz motion processing is designed to keep everything from fast-moving action to subtle movie scenes looking clear and well balanced.

50 Inch 4K Picture with Rich, Natural Colour

With 3840 x 2160 4K Ultra HD resolution and a 10-bit panel configuration using 8-bit + FRC, the BRAVIA 3 II produces detailed images with a broad range of colour and tonal gradation.

Sony's XR Triluminos Pro technology works to reproduce more natural-looking colours, while XR Clear Image uses advanced processing to enhance detail and clarity. Live Colour technology further helps give images a vibrant yet balanced appearance.

The Direct LED backlight and Frame Dimming technology provide controlled illumination across the screen, helping create a more immersive viewing experience on the huge 50 Inch panel.

Multi-Format HDR with Dolby Vision

The K50XR38M2PB supports HDR10, HLG and Dolby Vision, giving compatible movies, TV programmes and games the ability to display a wider range of brightness, contrast and colour.

Dolby Vision dynamically optimises compatible content scene by scene, helping reveal additional detail in both bright highlights and darker areas. HDR10 provides compatibility with a wide range of movies, streaming content and games, while HLG is designed for HDR broadcast content.

XR Processor for Intelligent Picture Optimisation

At the heart of the BRAVIA 3 II is Sony's XR Processor with quad-core processing. Its AI-based scene recognition analyses the content being displayed and applies appropriate picture processing to help maintain natural detail, colour and contrast.

XR Clear Image and object-based processing work together to improve perceived detail, making the most of both native 4K content and compatible lower-resolution sources.

Smooth 120Hz Motion for Sport and Action

A native 120Hz panel gives the K50XR38M2PB the refresh rate required for particularly fluid movement. Sony's Motionflow XR 400Hz/480Hz technology further processes fast-moving images to help reduce blur and maintain clarity.

Whether you're watching football, motorsport, action films or fast-paced games, the BRAVIA 3 II is designed to keep movement looking smooth and controlled. 24p True Cinema also helps compatible film content retain a cinematic presentation.

HDMI 2.1 Gaming with 4K/120Hz

The BRAVIA 3 II is equipped for current-generation console gaming, with HDMI 2.1 connectivity and support for 4K at 120Hz. VRR and ALLM help deliver responsive gameplay, while Auto HDR Tone Mapping and Auto Genre Picture Mode provide additional optimisation when connected to a compatible PS5.

Sony's dedicated Game Menu brings gaming controls and settings together in one place, making it easier to adjust the experience without navigating through multiple menus.

Gaming features include:

• 4K/120Hz support
• Variable Refresh Rate (VRR)
• Auto Low Latency Mode (ALLM)
• Auto HDR Tone Mapping
• Motion Blur Reduction
• Dedicated Game Menu
• PS5-specific picture features
• Source-Based Tone Mapping (SBTM)

PS Remote Play support also allows compatible PS4 and PS5 games to be accessed remotely through the TV, helping you play without physically moving your console.

Google TV Smart Entertainment

Google TV provides a straightforward hub for streaming, apps and entertainment. The platform brings your content together with personalised recommendations and access to a wide selection of streaming services and applications.

The K50XR38M2PB supports popular services including Netflix, Amazon Prime Video, Disney+, Apple TV, YouTube, HBO Max and Sony Pictures Core, with music services such as Spotify and YouTube Music also available.

Google Cast is built in, allowing compatible content to be cast from supported smartphones and tablets. Apple AirPlay 2 provides an additional way to share compatible content from Apple devices.

The TV also supports voice and smart-home features through technologies including Amazon Alexa and Apple HomeKit.

Immersive Audio from a Slim Design

The BRAVIA 3 II uses a 2 x 10W speaker system housed within a bass-reflex enclosure to produce clear audio while maintaining the TV's sleek appearance.

Support for Dolby Atmos and DTS:X allows compatible soundtracks to deliver a more spacious and immersive presentation. DTS Express, DTS-HD High Resolution Audio and DTS-HD Master Audio are also supported.

For a larger home cinema setup, HDMI eARC provides a convenient connection to compatible soundbars and AV systems.

Slim Sony Design with Flexible Stand Positioning

Sony's Flush Surface design keeps the screen visually dominant, helping minimise distractions around the display. The supplied Slim T Shape Blade Stand provides a clean finish while supporting the substantial 50 Inch screen.

The stand can accommodate a maximum width of 1683mm, giving you flexibility when positioning the TV on different furniture.

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