Samsung UE98U9000HKXXU 98 Inch U9000H 4K HD HDR Crystal UHD AI Smart TV 2026

Samsung UE98U9000HKXXU 98 Inch U9000H 4K Ultra HD HDR Crystal UHD Vision AI Smart TV (2026)

Experience Bigger Entertainment with the Samsung UE98U9000H 98 Inch 4K Smart TV

Transform your living room into a true home entertainment hub with the Samsung UE98U9000HKXXU 98 Inch U9000H 4K Ultra HD HDR Crystal UHD Vision AI Smart TV (2026). Designed for those who want a truly cinematic experience, this impressive 98-inch television combines stunning 4K picture quality, intelligent AI-powered processing and immersive sound with Samsung's latest smart features. Whether you're watching blockbuster films, live sport, streaming your favourite series or enjoying next-generation gaming, the U9000H delivers exceptional performance on an incredible scale.

Massive 98 Inch Crystal UHD Display

The expansive 98-inch Crystal UHD screen brings every scene to life with outstanding clarity, vibrant colours and impressive detail. From fast-paced sporting events to breathtaking nature documentaries, every image appears sharp and lifelike, creating a truly immersive viewing experience that fills your room.

HDR technology further enhances contrast by revealing greater detail in both bright highlights and darker scenes, ensuring every frame looks more realistic and engaging.

NQ4 AI Gen2 Processor for Intelligent 4K Performance

At the heart of the Samsung U9000H is the advanced NQ4 AI Gen2 Processor, designed to optimise every aspect of your viewing experience. Using multiple AI neural networks, it intelligently enhances brightness, contrast, colour, depth and motion in real time, while refining sound to suit whatever you're watching.

Even lower-resolution content is enhanced with 4K AI Upscaling, helping older films, TV programmes and streamed content appear sharper and more detailed on the large display.

Upscaling performance may vary with PC connections and Game Mode.

Supersize Picture Enhancer

Large-screen entertainment deserves picture quality to match. Samsung's Supersize Picture Enhancer has been specifically developed for extra-large displays, improving image sharpness, boosting contrast and enhancing fine detail to ensure content remains crisp and immersive across the full 98-inch screen.

Whether you're watching live football or the latest Hollywood release, every scene benefits from intelligent picture optimisation.

Smooth Gaming with Motion Xcelerator 144Hz

Gamers can enjoy fluid, responsive gameplay thanks to Motion Xcelerator 144Hz and AMD FreeSync Premium support. Fast-moving action appears incredibly smooth with reduced motion blur and screen tearing, making competitive gaming feel more responsive and enjoyable.

Compatible with the latest consoles and gaming PCs, the TV supports high refresh rate gaming for a more immersive experience.

4K at 144Hz is available with compatible PC content. VRR and 4K 120Hz are supported with compatible devices.

Object Tracking Sound Lite

Complementing the stunning visuals is Object Tracking Sound Lite, which creates a more engaging audio experience by following on-screen movement. Sound shifts naturally across the screen, helping dialogue, vehicles, crowds and action sequences feel more realistic and immersive without the need for additional speakers.

Elegant SlimLook Design

Despite its impressive size, the Samsung U9000H features a refined SlimLook Design that blends effortlessly into modern interiors. The slim profile and clean lines allow the enormous display to become the focal point of your room while maintaining a stylish, contemporary appearance.

Samsung Vision AI Companion

Discover a smarter way to interact with your television using Vision AI Companion. Powered by multiple AI agents, it can provide helpful information, recommendations and visual answers directly on your screen. From finding new entertainment to exploring recipes, travel ideas or everyday questions, Vision AI Companion delivers an intuitive and personalised experience without leaving your sofa.

Certain features are available with supported content and Samsung services. AI-generated information may vary.

Smart Entertainment Powered by Tizen OS

Samsung's Tizen Smart TV platform gives you instant access to an extensive range of entertainment services. Popular streaming apps including Netflix, Disney+, YouTube and many more are all available in one easy-to-use interface, with personalised recommendations helping you discover your next favourite programme.

Samsung TV Plus is also included, offering a wide range of free live channels and on-demand entertainment without subscription fees.

A Samsung account, internet connection and subscriptions may be required for certain services. App availability may vary over time.

Samsung Gaming Hub

Gaming is even easier with Samsung Gaming Hub, bringing together cloud gaming services including Xbox Cloud Gaming, NVIDIA GeForce NOW, Amazon Luna and more. Play supported games directly through your TV without downloads or a connected console, simply pair a compatible controller and start playing.

Internet connection, Samsung account, compatible controller and relevant subscriptions are required. Availability varies by region.

Designed for Modern Home Entertainment

Whether you're enjoying family movie nights, watching live sport in incredible detail or immersing yourself in the latest games, the Samsung UE98U9000H combines intelligent AI technology, stunning 4K picture quality and advanced gaming features to deliver a premium large-screen entertainment experience.

Key Features

• 98-inch Crystal UHD 4K Ultra HD Smart TV
• HDR technology for enhanced contrast and realistic detail
• Advanced NQ4 AI Gen2 Processor with intelligent picture optimisation
• 4K AI Upscaling for improved clarity across a wide range of content
• Supersize Picture Enhancer designed for extra-large displays
• Motion Xcelerator 144Hz for ultra-smooth gaming performance
• AMD FreeSync Premium support for reduced screen tearing
• Object Tracking Sound Lite for more immersive audio
• SlimLook Design with a modern, minimalist appearance
• Samsung Vision AI Companion for personalised AI assistance
• Smart TV powered by Samsung Tizen OS
• Samsung TV Plus with free live and on-demand entertainment
• Samsung Gaming Hub with access to supported cloud gaming platforms
• Compatible with next-generation consoles and gaming PCs

Please Note: Smart TV services, apps and cloud gaming platforms require an internet connection and, in some cases, subscriptions or a Samsung account. Third-party applications and services may be changed, updated or withdrawn by their providers without notice. Availability of apps and catch-up services may vary by region.

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