Samsung QE77S90HATXXU 77 Inch S90H 4K OLED Ultra HD HDR AI Smart TV 2026

Samsung QE77S90HATXXU 77 Inch S90H 4K OLED Ultra HD HDR AI Smart TV (2026)

Cinematic OLED Brilliance on an Extraordinary 77 Inch Screen

Transform your home entertainment experience with the Samsung QE77S90HATXXU 77 Inch S90H 4K OLED Ultra HD HDR AI Smart TV. Designed for viewers who demand exceptional picture quality, immersive sound, and premium smart features, this stunning 77 Inch OLED TV delivers breathtaking realism powered by advanced AI processing and cutting-edge OLED technology.

From blockbuster movies and live sports to next-generation gaming, the Samsung S90H creates an unforgettable large-screen viewing experience.

Stunning 4K OLED Picture Quality

Experience true cinematic visuals with Samsung’s advanced OLED display technology, delivering incredible contrast, vibrant colour accuracy, and deep blacks that bring every scene to life.

Enjoy:

. Perfect black levels with OLED self-lit pixels
. Exceptional brightness and contrast
. Rich, lifelike colour reproduction
. Ultra-clear 4K Ultra HD resolution

Whether watching in bright daylight or darkened rooms, every detail appears sharp, realistic, and immersive.

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OLED HDR+ for Incredible Depth & Detail

The Samsung S90H features OLED HDR+ technology, intelligently enhancing brightness and contrast scene by scene for more dynamic viewing.

Benefits include:

. Enhanced shadow detail
. Brighter highlights
. Improved colour depth
. Greater realism in HDR content

Movies, series, and games appear more natural and visually striking with enhanced image precision.

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Advanced NQ4 AI Gen3 Processor

At the heart of the Samsung QE77S90HATXXU is the powerful 2NQ4 AI Gen3 Processor, designed to optimise both picture and sound in real time.

AI-powered processing delivers:

. Intelligent 4K upscaling
. Enhanced motion clarity
. Sharper textures and details
. Adaptive picture optimisation

Even lower-resolution content is refined for a premium 4K viewing experience.

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Glare Free Technology for Comfortable Viewing

Watch comfortably in almost any lighting environment thanks to Samsung’s advanced Glare Free screen technology.

This innovative display helps reduce unwanted reflections, making it ideal for:

. Bright living rooms
. Open-plan spaces
. Daytime viewing
. Rooms with large windows or lighting sources

Enjoy a clearer picture with fewer distractions and improved viewing comfort.

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Immersive Dolby Atmos Sound

Bring cinema-quality sound into your home with Dolby Atmos audio technology, creating multidimensional sound that surrounds you from every angle.

Experience:

. Richer sound depth
. Enhanced dialogue clarity
. More immersive action scenes
. Realistic spatial audio

From movies and concerts to gaming sessions, audio feels fuller and more engaging.

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Elegant Design for Modern Living Spaces

The Samsung S90H combines powerful performance with a sleek, minimalist OLED design that enhances contemporary interiors.

Its ultra-large 77 Inch display creates a striking focal point while maintaining a clean and sophisticated appearance perfect for premium home entertainment setups.

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Smart TV Entertainment Made Simple

Access your favourite streaming services, apps, and connected devices effortlessly through Samsung’s advanced Smart TV platform.

Enjoy seamless access to:

. Movies and TV streaming apps
. Gaming platforms
. Voice assistant compatibility
. Wireless connectivity options
. Smart home integration

Everything you need for modern entertainment is built directly into the TV.

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Key Features at a Glance

. 77 Inch 4K OLED Smart TV
. OLED HDR+ technology
. Advanced NQ4 AI Gen3 Processor
. AI-powered 4K upscaling
. Glare Free anti-reflection screen
. Dolby Atmos immersive sound
. Real Black and Real Colour technology
. Smart TV streaming and connectivity features
. Ultra-slim premium OLED design
. Enhanced viewing in bright or dark environments

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Why Choose the Samsung QE77S90HATXXU?

If you’re searching for a premium 77 Inch OLED Smart TV, the Samsung S90H delivers exceptional picture quality, intelligent AI enhancements, and immersive cinematic sound in one beautifully designed package. Ideal for home cinema enthusiasts, gamers, and streaming lovers alike, this TV elevates every moment of entertainment with stunning realism and performance.

General

Features	Glare Free Screen – Ensures clear viewing anytime 2NQ4 AI Gen3 Processor – Delivers sharp image quality Dolby Atmos Sound – Creates immersive audio experience OLED HDR+ – Offers vibrant colours and deep contrast
Product Type	TV
Barcode/EAN	8806099009380

Display

Aspect Ratio	16:09
Backlight Technology	OLED
Enhanced Refresh Rate	165 Hz VRR (100 Hz Native)
Horizontal Viewing Angle	Ultra Viewing Angle
Maximum Resolution	4K Ultra HD
Screen size	77 in
Screen Technology	OLED
Standard Refresh Rate	165 Hz VRR (100 Hz Native)

Brown Goods & SDA Features

Speakers	2.1ch
Type of Antenna	Terrestrial & Satellite
USB Recording	Yes

Product Type

Product Category Group

CE

Connectivity

Bluetooth	Yes
HDMI	Yes
Number of HDMI Ports	4
Number of USB Ports	2
Smart TV	Yes
USB	Yes
Wi-Fi	Yes

Additional Information

Warranty/Guarantee	1 Year Guarantee with additional 4 Year Warranty (*Registration Required)
Warranty Redemption Information	Register your product within 90 days or purchase at: https://promotions.my-samsung.com/uk/find
PSTI Compliance	PSTI Compliance - Download certificate

Programmes & Functions

Digital Tuner	Yes
Electronic Program Guide	Yes

Design Elements

Colour	Graphite Black
Colour Group	Black

Technical Details

RMS Output Power

40W

Efficiency & Standard

Energy Efficiency Class

E

Accessories

VESA Mount Compatible	Yes
Vesa Mount Size	400x300mm

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