LG OLED77B36LA 77 Inch B3 OLED 4K Ultra HD HDR Smart TV 2023 Sporting an OLED panel, the LG OLED77B36LA raises the game for 77 inch TVs in its class. The picture quality is simply divine. The OLED difference Discover a next-level viewing experience with the LG OLED77B36LA. While other TVs at this price point use LED backlighting, this model features OLED technology that delivers exceptional definition and contrast thanks to self-illuminating pixels. Plus, with Game Optimiser and twin HDMI 2.1 sockets, it's a top choice for gamers. LG's award-winning webOS offers access to all your favorite streaming services. SELF-LIT OLED – for the best in consistent colour and contrast Upgrade your viewing experience with the LG 77 inch OLED TV. Unlike traditional backlighting, OLED technology boasts self-illuminating pixels for infinite contrast, stunning detail, and 100% color fidelity. Immerse yourself in your favorite shows and movies with this cutting-edge TV. Powerful processing at its heart – Alpha 7 Gen 6 Experience top-quality sound and vision with LG's sixth-generation Alpha 7 processor. Using innovative AI Picture/Sound Pro technology, this processor optimizes sound and images to suit your genre preferences, whether you're watching movies, sports, gaming, or regular TV. Plus, Dynamic Tone Mapping, background enhancement, and upscaling advancements take picture processing to the next level. The beauty of HDR detail – including Dolby Vision Maximize your media experience with the LG OLED77B36LA's wide-ranging HDR compatibility. With Dolby Vision, HDR10, and HLG support, this TV uncovers details even in the darkest areas of the screen, providing a clear and immersive experience for movies and gaming. Get an advantage over your competition with this LG TV. See the picture exactly as originally intended, with Filmmaker Mode If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended. Optimise the audio with Sound Mode Share Tapping into the powerful processor, LG’s Sound Mode Share function combines the audio systems from this TV and a compatible LG soundbar. The result is optimised sound with crystal-clear dialogue combined with explosive sound effects and punchy soundtracks. Enjoy ultimate gaming More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets*, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response. *2 of the 4 HDMI sockets are HDMI 2.1. Smart TV made simpler, with webOS 23 Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface. The hub of your home entertainment – with voice control Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for. Brown Goods & SDA Features Speakers 2.0 channel TV Services BBC iPlayer, ITV Player, All 4, My5, UKTV,Freeview Play, Britbox, NOW TV, Netflix, Amazon Video, Rakuten TV, Disney+, Apple TV, YouTube, Sky Store, Twitch, Paramount+, Lionsgate+, Sky News, TikTok TV, Spotify, Apple Music, Amazon Music, Deezer, Tidal Type of Antenna Terrestrial & Satellite USB Recording Yes Connectivity Bluetooth Yes HDMI Yes HDMI Version 2.1 Number of HDMI Ports 4 Number of USB Ports 3 Smart Connect Yes Smart TV Yes USB Yes Wi-Fi Yes Wireless LAN Yes Accessories VESA Mount Compatible Yes Dimensions & Weight Depth 5.53 cm Depth with Stand 27 cm Height 99.20 cm Height with Stand 104.30 cm Shipping Depth 28.50 cm Shipping Height 113 cm Shipping Weight 42.80 kg Shipping Width 187.90 cm Weight 26.70 kg Width 172.30 cm Width with Stand 172.30 cm Display Aspect Ratio 16:09 Backlight Technology OLED Enhanced Refresh Rate OLED Motion Maximum Resolution 3840 x 2160 Screen size 77 in Screen Technology OLED Standard Refr...
