Haier HW110-BD14397UUK Washing Machine (11kg, 1400 rpm, Smart AI, Ultra Fresh Air)
The Haier HW110-BD14397UUK is a washing machine built for households that need to handle larger loads without compromising on cleaning quality or fabric care. With an 11kg capacity, it tackles everything from bulky bedding to a full family wash in one cycle, while the 1400 rpm spin speed extracts more water so clothes dry faster. Smart AI technology takes the guesswork out of laundry by automatically optimising wash cycles for the best results, and the Ultra Fresh Air feature helps keep your laundry fresh between washes. It is a practical, intelligent choice for busy households that value efficiency and reliable performance.
11kg Capacity
The generous drum holds up to 11kg of laundry, making it ideal for families and households with larger or bulkier loads.
You can wash more in one go, reducing the number of cycles you need to run and saving you time and energy.
1400 rpm Spin Speed
The high spin speed extracts more water from your clothes, so they come out drier and take less time to dry.
Laundry dries faster, saving you time and reducing energy use, whether you are using a tumble dryer or hanging clothes on the line.
Smart AI Technology
Smart AI technology automatically optimises wash cycles based on the type and amount of laundry, ensuring precise fabric care and thorough cleaning.
You do not need to guess which cycle to use. The machine adjusts itself, giving you reliable results with no extra input.
Stain Removal
The machine is designed to tackle tough stains effectively, helping to maintain your clothes' appearance and freshness even after repeated washes.
You can trust it to handle everyday spills and marks without the need for pre-treating or scrubbing.
Ultra Fresh Air
The Ultra Fresh Air feature extends the freshness of your laundry by preventing odours from developing between washes.
Your clothes stay smelling clean and fresh, even if they are left in the machine for a short while after the cycle finishes.
User-Friendly Design
The controls are straightforward and easy to use, making washing tasks accessible for everyone in the household.
You can select cycles and settings quickly without confusion, keeping laundry day simple and stress-free.
Energy-Efficient Operation
The machine is designed to reduce energy consumption, helping to lower your utility bills without compromising on cleaning performance.
You save money on running costs while still enjoying powerful, reliable washing results.
Key Features at a Glance
- 11kg capacity – handles larger loads
- 1400 rpm spin speed – faster drying times
- Smart AI technology – automatically optimises wash cycles
- Stain removal – tackles tough stains effectively
- Ultra Fresh Air – prevents odours between washes
- User-friendly design – simple and straightforward operation
- Energy-efficient operation – reduces consumption
A Powerful, Intelligent Washing Machine for Busy Households
The Haier HW110-BD14397UUK is a practical, well-built washing machine that combines generous capacity with smart technology and reliable fabric care. With an 11kg drum, intelligent cycle optimisation and a feature that keeps laundry fresh between washes, it is designed for households that value efficiency and convenience. Easy to use and built to last, it offers dependable performance that keeps up with the demands of daily life.
General
| Features |
11kg Load Capacity – Handles large laundry easily
1400 Spin Speed – Dries clothes faster
Smart AI Technology – Optimises wash cycles automatically
Ultra Fresh Air – Keeps laundry smelling fresh longer |
| Product Type |
Washing Machine |
| Barcode/EAN |
6921081504642 |
Product Type
| Product Category Group |
MDA |
Design Elements
| Colour |
White |
| Colour Group |
White |
Programmes & Functions
| Control Type |
Rotary
Touch |
| No. of Programmes |
15 |
| Programmes |
Eco 40-60, Smart AI, Shirt, Cotton, Synthetics, Delicate, Babycare, Allergy Care, Quick 15, Wool, Spin, Cotton 20C, Mix, Duvet, Self Clean,Ultra Fresh |
| Steam Function |
Yes |
| Temperature Control |
Yes |
| Delay Timer |
Yes - 24hrs |
Installation Guide
| Installation Type |
Freestanding |
| Stackable |
Yes |
Connectivity
Additional Information
| Warranty/Guarantee |
10 Year Labour with 10 Year Parts Guarantee (*Registration Required) |
| Warranty Redemption Information |
Warranty must be registered. Please visit https://haier.partners.domesticandgeneral.com/register/appliance-details to register the warranty. |
Efficiency & Standard
| Energy Efficiency Class |
A |
| Noise Level - Spinning |
70 dB |
| Noise Level - Washing |
70 dB |
| Quick Wash Time |
14 min |
| Spin Speed |
1400 |
| Spinning Efficiency Class |
B |
| Water Usage on Standard Wash (litres) |
47 L |
| Energy Consumption per Cycle |
0.32kWh |
Dimensions & Weight
| Depth |
63 cm |
| Height |
85 cm |
| Weight |
79 kg |
| Width |
60 cm |
White Goods Features
| Automatic Load Recognition |
Yes |
| Digital Inverter Motor |
Yes |
| Height Adjustment |
Yes |
| Quick Wash Option |
Yes |
Safety Features
Technical Details
Load & Capacity
Display
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