Sony introduces 2023 BRAVIA XR TV line-up

Experience the future of television with Sony's BRAVIA XR 2023

Sony Europe B.V. has revealed its latest 2023 BRAVIA XR TV line-up, designed to deliver the ultimate home entertainment experience with the help of the Cognitive Processor XR. The line-up features four new models: the X95L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED, each equipped with a host of features to provide viewers with an immersive experience for watching movies, streaming apps, gaming, and more. The BRAVIA XR range promises to offer consumers unparalleled picture quality, sound, and intelligent processing, making it an excellent choice for anyone looking to enhance their home entertainment setup.

The 2023 BRAVIA XR TVs are here and they come with a range of exciting features that promise to elevate your viewing and listening experience. One of the standout features is the Cognitive Processor XRTM with XR Clear Image technology, which ensures that you enjoy noise-free and crystal-clear images, even with fast-moving scenes. Additionally, the TVs come with Acoustic Center Sync and 360 Spatial Sound Mapping technology, which when used with a compatible Sony soundbar, delivers immersive sound that matches the action on screen. The X95L, A95L, and A80L models also feature unique sound systems that produce sound from the entire screen for a more captivating experience.

Sony's BRAVIA XR line-up for 2023 offers gamers an enhanced gaming experience with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode for optimised picture quality. The easy-to-use Game Menu allows gamers to tailor their settings to their preferences, including turning on or off VRR or Motion Blur Reduction. The Black Equalizer feature increases brightness in dark areas, making it easier to spot objects and opponents, while the six types of crosshairs improve aim. The Screen Size feature allows gamers to customise the size of the screen for a focused gaming experience. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while playing their favourite titles.

Sony is committed to decreasing plastic usage through its Road to Zero initiative. The company is working on reducing the environmental impact of its products by decreasing virgin plastic use, improving transportation efficiency, and reviewing energy consumption during use. The Eco Dashboard included on all 2023 models allows users to customise energy-saving preferences and settings.

Masashi Takiguchi, the incoming President of Sony Europe, said that the new BRAVIA TVs are designed to entertain sports lovers, movie fans, and gamers. These models bring together decades of Sony's expertise in the TV, film, and gaming industries, ensuring an uncompromising experience for users.

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