Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - front
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - front
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - side
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - back
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - lifestyle
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - front
  • 5 Year Warranty
  • Sold as an Agent - of Euronics Ltd.
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - front
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - front
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - side
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - back
Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV - lifestyle
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Sony BRAVIA OLED KD77AG9BU 77 inch 4K HDR Master Series TV
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Sony BRAVIA KD77AG9 77 inch OLED 4K Ultra HD HDR Smart Android TV 

Sony BRAVIA KD77AG9 77 Inch OLED 4k ULTRA HD HDR Smart Android TV, experience the very best that Sony 77 Inch OLED has to offer with the Sony Bravia KD-77AG9.




With OLED offering sensational picture quality. Sony’s Pixel Booster Contrast system makes the best of it. With exceptionally bright, the system delivers even punchier colour. It brings out the more subtle elements of colour, making this one of the most life-like TVs Available


Powerful Picture Processing


With X1 Extreme, packing more than 40% of real time image processing then the standard X1 Processor. Sony analyses every signal and optimises it for the best performance possible. With enough power behind upscaling FHD images to UHD 4K it brings a whole new light to your Blu-ray collection then non 4K TV shows.


Dolby Vision


Maximise your picture quality, in bringing detail to the darkest areas of the picture as well as making an overall image look more life-like than ever. Dolby Vision optimises the HDR format to give you the sharpest and most accurate images to date. With Dolby Vision been an industry standard, it adjusts the picture to give you a stunning realism.


Sound from the Screen


Give the perfect sync between visuals and sound. With Acoustic Surfcae Audio Technology, this Sony 77 Inch TV replicates the Cinema. The Whole surface acts as one with this cohesive speaker. Backed up by downward-firing speakers, the KD55AG8 delivers focuses seamless sound.


Two Way Stand and OLED Style


Sony enhances the natural good looks of the OLED TV with a discreet, matte black metal stand. Bring the TV as close to the surface as possible or raise it to give your TV clearance for a soundbar.


Android OREO TV


Bring photos, movies, music and the internet together with the Sony Android System that makes accessing any huge range of entertainment easy. It makes searching for content easier by adding further customisation options to your app editing.


Voice Compatibility with Amazon Alexa or Google Assistant.


Connect your Amazon Alexa device and get access to a wide range of voice control options, alter volume, change the channel and a lot more. Alternatively, you can connect a Google Home and use the Google Assistant to control the Android menu and find your favourites.


In-Built Bass


In addition to the twin actuators, there are also twin subwoofers built into the screen. Although these can’t match a home cinema system, they give the TV a full body and rich sound that is perfect for you to watch the news or general TV without switching on the full home cinema system


One Slate Concept


With the super slim design hidden inputs and speakers, the KD 77AG9 looks as sleek as possible. The AG9 Series offers full cable management, making the TV look sleek from behind and perfect for it to be put on a wall with every detail matching what it was designed for including the remote control. 




Dimensions and Weight


Screen Size (inch, measured diagonally) 77" (74.6")

Screen Size (cm, measured diagonally)  138.8 cm

Dimension of TV without Stand (W x H x D)        Approx. 122.6x71.0x4.0 cm

Dimension of TV with Stand (W x H x D) Approx. 122.6x71.4x25.5 cm

Dimension of Package Carton (W x H x D)         Approx. 135.4 x 83.2 x 18.0 cm

Stand Width      Approx. 47.0 cm

VESA® Hole Pitch(W x H)         30.0x30.0 cm

Weight of TV without Stand       Approx. 18.7 Kg

Weight of TV with Stand            Approx. 22.3 Kg

Weight of Package Carton (Gross)         Approx. 31 kg




Wi-Fi Standard  Wi-Fi Certified 802.11a/b/g/n/ac

Ethernet inputs  1(Bottom)

Bluetooth profile support           Version 4.2;HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)

Smartphone connectivity           Chromecast built-inVideo & TV SideView (iOS/Android)

RF (Terrestrial/Cable) Connection Input(s)           1(Bottom)

IF (Satellite) Connection Input(s) 2(Bottom)

Component Video (Y/Pb/Pr) Input(s)      No

Composite Video Input(s)          1 (Side)

RS-232C Input(s)           No

HDMI inputs total          4(1Side,3Bottom)

HDCP   HDCP2.3(for HDMI™1/2/3/4)

HDMI-CEC        Yes

MHL     No

HDMI Audio Return Channel (ARC)         Yes (eARC)

Digital Audio Output(s)  1 (Bottom)

Headphone Output(s)    1 (Side)

USB ports         2 (Side) / 1 (Bottom)

USB HDD Recording     Yes

USB drive format support          FAT16/FAT32/exFAT/NTFS

USB playback codecs

MP4AAC/FLAC/JPEG;WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)


Picture (Panel)


Display type     OLED

Display resolution (H x V, pixels)           3840x2160

Picture (processing)

HDR (High Dynamic Range) compatibility           Yes(HDR10, HLG, Dolby Vision)

Picture processor          Picture Processor X1™ Ultimate

Clarity enhancement      4K X-Reality™ PRODual database processingObject-based Super Resolution

Colour enhancement      TRILUMINOS™ DisplaySuper bit mapping™ HDRLive Colour™ TechnologyPrecision Colour Mapping

Contrast enhancement   Object-based HDR remasterDynamic Contrast EnhancerPixel Contrast Booster

Motion enhancer (Native Hz)       Motionflow™ XR, Auto mode

Video signal support     HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60Hz), 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p

Picture modes   Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated

HEVC Support (Broadcast)        Yes (Up to 3840x2160/60p 10bit)

Sound (Speakers and Amplifier)

Audio Power Output      20W+20W+10W+10W

Speaker Type    Acoustic Surface Audio+

Speaker Configuration   Actuator x2, Subwoofer x2


Sound (Processing)


Dolby audio format support       Dolby™ Audio(Dolby™ Digital, Dolby™ Digital Plus, Dolby™ AC-4)

DTS audio format support         DTS Digital Surround

FM Radio          No

Sound processing         No

Simulated surround sound         S-Force Front Surround

Sound modes   Standard,Dialog,Cinema,Music,Sports,Dolby Audio





Operating System         Android™

On-board Storage (GB)  16GB

Display Language


Text Input Language      Arabic / Bulgarian / Catalan / Croatian / Czech / Danish / Dutch / English / Estonian / Finnish /
French / German / Greek / Hebrew / Indonesian / Italian / Japanese / Norwegian / Persian / Polish / Portuguese / Romanian / Russian / Slovak / 
Slovenian / Spanish / Swedish / Thai / Turkish / Ukrainian / Vietnamese

Content Bar       No

Voice Search    (Voice Search)Yes/(Built-in Mic)Yes

Electronic Program Guide (EPG)            Yes

Internet Browser Vewd

Application Store          Yes(Google Play Store)

On/Off Timer     Yes

Sleep Timer       Yes

Teletext Yes

Auto Calibration with CalMAN®  Yes

Twin Picture      No

Closed Captions (Analog/Digital)           (Analogue)No(Digital)Subtitle


Power and Energy saving


Energy Level Rating      B

Screen Size (cm, measured diagonally)  138.8 cm

Screen Size (inch, measured diagonally) 55" (54.6")

Power Consumption (in operation)          Rated: 394W / Standard: 132W

Annual Power Consumption*      183 kWh/Year

Power Consumption (in standby)            0.50W

Power Consumption (Networked Standby Mode) – Terminals       2.00W(Wi-Fi) / 2.00W(LAN) / 0.50W(CEC)

Peak luminance ratio for EU       73%

Presence of lead           Yes

Mercury content(mg)      0.0

Power Requirements (voltage/frequency)            50HzAC 220-240V

Power Saving Mode / Back Light Off Mode        Yes

Dynamic Backlight Control         Yes

Light Sensor     Yes




Frame colour     Black

Stand design    Dark Silver


Built-in Tuner


Number of Tuners (Terrestrial/Cable)       2(Digital)/1(Analog)

Number of Tuners (Sat)  2

TV System (Analog)      B/G,D/K,I

Tuner Channel Coverage (Analog)           45.25MHz-863.25MHz(Depend on country selection)

TV System (Digital Terrestrial)    DVB-T/T2

Tuner Channel Coverage (Digital Terrestrial)        VHF/UHF(Depend on country selection)

TV System (Digital Cable)          DVB-C

Tuner Channel Coverage (Digital Cable)  VHF/UHF/cable(Depend on country selection)

TV System (Digital Sat) DVB-S/S2

Tuner Channel Coverage (Digital Sat)      IF Frequency 950-2150MHz

CI+       Yes




Screen Reader  Yes

Audio Description (Audio key)   Audio Description

Closed Caption Subtitle

Text Magnification         Yes

Accessibility Shortcut    Yes

Switch Access  Yes

Voice Search    Yes




Optional accessories     Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850)Depends on country selection

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As a member of Euronics, we are part of a network of 'Euronics Agents' who are all independent electrical specialists. Similar to a co-operative, as an agent of this prestigious organisation, providing our customers with the highest service levels is at the heart of everything that we do, whether in-store, over the telephone or through the internet.
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