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Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
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Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
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Sony XR77A80KU A80K 77 inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022
Buy Sony XR77A80KU A80K 77 inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022 from Electricshop. FREE UK Delivery >> Rated Excellent >> Express & Weekend Delivery Available >> Multibuy Savings.
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Sony XR77A80KU A80K 77inch BRAVIA XR OLED 4K Ultra HD High Dynamic Range HDR Smart TV 2022

Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional pure blacks for real-life depth and texture
Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Pure blacks for real-life depth and texture
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

Screen is the speaker, sound follows pictures precisely

Sound comes directly from the screen with Acoustic Surface Audio+™. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
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Buying on finance couldn't be easier. Call Us on 01707 802030 and we will send you a secure link to complete your application.

Finance Available on Basket Value of £223 and over.


Finance is available to permanent UK residents ONLY.

Our finance agreements are provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC, Authorised and Regulated by the Financial Conduct Authority.

Buy now pay later with payments deferred for up to 12 months

BUY NOW PAY LATER finance options allow you to spread the cost of your purchase over 48 months, deferred for upto 12 Months.
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- We deliver seven days a week 
- Standard deliveries are despatched via specialist carriers and are normally delivered within 3-5 working days. 
- Express deliveries are dispatched same day (if ordered before 14:30) for delivery within 1-2 working days.
- For weekend deliveries, orders need to be placed by 14:30 on Friday.
- Larger Items are despatched using our team of specialist nationwide carriers. You will be contacted within 48 hours verifying your order and an estimated delivery date.
Deliveries direct from manufacturers or suppliers can take a little longer but we will keep you informed and updated.

 
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Credentials  
RETRA members
We are members of RETRA (Radio, Electrical & Television Retailers' Association) - the UK's largest trade association and regulatory body for electrical retailers.

CIH members
As members of Europe's largest electrical buying group, CIH Ltd, we have a collective buying power in excess of £500m. As such, we can often source fast moving, high demand lines at competitive buying-in prices, and ultimately pass on those savings to our customers.

Euronics member
As a member of Euronics, we are part of a network of 'Euronics Agents' who are all independent electrical specialists. Similar to a co-operative, as an agent of this prestigious organisation, providing our customers with the highest service levels is at the heart of everything that we do, whether in-store, over the telephone or through the internet.
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