Promotion Runs 22.06.22 - 05.07.22
When it’s off, transform your TV into a gallery of beautiful works of art
Watch in truthful colour and incredible glare-free detail on the new QLED Matte Display
All on a stunningly slim TV with tidy cables that hangs flush to the wall
Choose from over 40 interchangeable bezel colours to customise your TV*
Elevate your movie nights with best-in-class 3D surround sound, powered by Dolby Atmos®
Make your own TV
A masterpiece in its own right, The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each and every day.
Wires not shown. Customisable bezel sold separately.
Experience glare-free picture viewing
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.*
Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
TV when it’s on, Art when it’s off.
Beautiful art to reinvent your home, each and every day. Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own.
Bringing world-class galleries to you
Access over 1,600 beautiful works of art from world-renowned institutions on the Art Store* – spanning iconic classics to contemporary stunners – to find the perfect piece that matches your every occasion. And with fine-tuned recommendations, it’s easy to find what you love, collect your favourite pieces, and curate your very own art exhibition.
Separate Art Store subscription required to access full selection. ** Art pieces in the Art Store are subject to change without prior notice. ***Studio stand sold separately.
A striking sight – on, or off
Modern Frame Design
A masterpiece in its own right, The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, flush to the wall, so it'll blend beautifully with your home.
Bezel sold separately. Availability may vary by screen size.
Style The Frame, your way
Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display*. As they’re magnetic, it’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.
Customisable bezels each sold separately. Available colours and designs may vary. For full availability, visit theframebezel.com.
Watch in a billion shades of colour
100% Colour Volume powered by Quantum Dot
Watching the latest blockbuster or your favourite artwork – 100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.
100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Internet connection, compatible Android or iOS device and SmartThings app required.
The intelligence behind the glorious picture and sound
Quantum Processor 4K
Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail - even if it's not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.
**Internet connection, compatible Android or iOS device and SmartThings app required. Photos will be displayed at the original resolution.
A Quantum Processor 4K chip is displayed with a colorful wave and sunset in the background. A Quantum Processor 4K chip is displayed with a colorful wave and sunset in the background.
The ultimate 3D surround sound experience
Super Surround Sound powered by Dolby Atmos®*
Take your 4K entertainment experience to a whole new level of immersion. The Frame TV is packed with dedicated up-firing speakers and, for the first time, supports Dolby Atmos technology – bringing you truly cinematic surround sound. Paired with Object Tracking Sound, no matter what you watch, you’ll get thrilling 3D audio that moves with the action on-screen.*
*50" and 43” The Frame support Dolby Atmos® with virtual top speakers and OTS Lite.
Minimal fuss, maximum view
Slim Fit TV Wall-Mount & One Near-Invisible Cable
Keep your style and view on point. Hang it just like a picture frame using the Slim Fit TV Wall-Mount, then let The Frame blend beautifully with your home — just like real art. With a 5m One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep all your cables tidily hidden away.
*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box. **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.*
The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.
* Motion sensor gets activated after turning it on in the setting.* Availability of motion sensor may vary by country.
Adaptive brightness for your art
The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.
Easy on the eyes
Brilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
Frame your most-loved moments
Elevate your photos to new artistic heights. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone* or a USB flash drive.
Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
Your art, your way
Choose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.
Take your view to new heights
Height Adjustable Stand
The Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.
*Soundbar sold separately.**Height Adjustable Stand featured from 43” and above. The height adjustment range is 25 mm.
Make it stand up and stand out
Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.
*Studio Stand sold separately. Compatible with The Frame 50" to 65“ sizes only. **Wires not shown.
Explore possibilities of rotating screen
Auto Rotating Wall Mount
Rotate your TV - horizontally or vertically - with the Auto Rotating Wall Mount to watch your favorite content how you like.
* Check for protrusions on wall : Protrusions or unleveled areas will interfere with rotation.* Cable in walling is not supported : in wall cables will cause resistance and interfere proper rotation. * No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)* Images are simulated and for illustration purposes only.* Auto Rotating Wall Mount sold separately.* Auto Rotating Wall Mount is only available with 43~65' screen sizes.
Auto Rotating Stand
Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically. So that you can enjoy the content you preferred.
* No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)* Auto Rotating Stand is only available with 43~65' screen sizes.* Auto Rotating Stand sold separately.* Auto Rotating Stand can be installed on specified compatible models only. A list of compatibility can be found in the specifications.* Images are simulated and for illustration purposes only.
Home entertainment, the smart way
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.
*Samsung TV has been ranked the No.1 TV Brand for 15 consecutive years by Omdia. **Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand sold separately.
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**
*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
A second screen on the big screen
Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.
*Mobile mirroring functionality requires internet connection and Android or iOS device.
Experience the richer sounds of synergy between TV and soundbar
Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.
*Q-Symphony is available only with compatible Samsung soundbar. Soundbar sold separately.
Add products and discover special offers and discounts.