{"product_id":"sony-k55xr38m2pb-55-inch-bravia-3-ii-led-4k-ultra-hd-hdr-smart-google-tv-2026","title":"Sony K55XR38M2PB 55 Inch BRAVIA 3 II LED 4K Ultra HD HDR Smart Google TV 2026","description":"\u003ch2\u003eSony K55XR38M2PB 55 Inch BRAVIA 3 II 4K Ultra HD HDR Smart Google TV\u003c\/h2\u003e\n\u003ch3\u003eBig-Screen 4K Entertainment with Sony Picture Technology\u003c\/h3\u003e\n\u003cp\u003eBring a truly cinematic scale to your living room with the Sony BRAVIA 3 II K55XR38M2PB. Its expansive 55 Inch Direct LED display combines 4K Ultra HD resolution with Sony's XR processing technologies to deliver richly detailed images, natural colour and smooth movement across movies, sport, streaming and gaming.\u003c\/p\u003e\n\u003cp\u003eThe combination of the XR Processor, XR Triluminos Pro, XR Clear Image and Motionflow XR 400Hz\/480Hz motion processing is designed to keep everything from fast-moving action to subtle movie scenes looking clear and well balanced.\u003c\/p\u003e\n\u003ch3\u003e55 Inch 4K Picture with Rich, Natural Colour\u003c\/h3\u003e\n\u003cp\u003eWith 3840 x 2160 4K Ultra HD resolution and a 10-bit panel configuration using 8-bit + FRC, the BRAVIA 3 II produces detailed images with a broad range of colour and tonal gradation.\u003c\/p\u003e\n\u003cp\u003eSony's XR Triluminos Pro technology works to reproduce more natural-looking colours, while XR Clear Image uses advanced processing to enhance detail and clarity. Live Colour technology further helps give images a vibrant yet balanced appearance.\u003c\/p\u003e\n\u003cp\u003eThe Direct LED backlight and Frame Dimming technology provide controlled illumination across the screen, helping create a more immersive viewing experience on the huge 55 Inch panel.\u003c\/p\u003e\n\u003ch3\u003eMulti-Format HDR with Dolby Vision\u003c\/h3\u003e\n\u003cp\u003eThe K55XR38M2PB supports HDR10, HLG and Dolby Vision, giving compatible movies, TV programmes and games the ability to display a wider range of brightness, contrast and colour.\u003c\/p\u003e\n\u003cp\u003eDolby Vision dynamically optimises compatible content scene by scene, helping reveal additional detail in both bright highlights and darker areas. HDR10 provides compatibility with a wide range of movies, streaming content and games, while HLG is designed for HDR broadcast content.\u003c\/p\u003e\n\u003ch3\u003eXR Processor for Intelligent Picture Optimisation\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the BRAVIA 3 II is Sony's XR Processor with quad-core processing. Its AI-based scene recognition analyses the content being displayed and applies appropriate picture processing to help maintain natural detail, colour and contrast.\u003c\/p\u003e\n\u003cp\u003eXR Clear Image and object-based processing work together to improve perceived detail, making the most of both native 4K content and compatible lower-resolution sources.\u003c\/p\u003e\n\u003ch3\u003eSmooth 120Hz Motion for Sport and Action\u003c\/h3\u003e\n\u003cp\u003eA native 120Hz panel gives the K55XR38M2PB the refresh rate required for particularly fluid movement. Sony's Motionflow XR 400Hz\/480Hz technology further processes fast-moving images to help reduce blur and maintain clarity.\u003c\/p\u003e\n\u003cp\u003eWhether you're watching football, motorsport, action films or fast-paced games, the BRAVIA 3 II is designed to keep movement looking smooth and controlled. 24p True Cinema also helps compatible film content retain a cinematic presentation.\u003c\/p\u003e\n\u003ch3\u003eHDMI 2.1 Gaming with 4K\/120Hz\u003c\/h3\u003e\n\u003cp\u003eThe BRAVIA 3 II is equipped for current-generation console gaming, with HDMI 2.1 connectivity and support for 4K at 120Hz. VRR and ALLM help deliver responsive gameplay, while Auto HDR Tone Mapping and Auto Genre Picture Mode provide additional optimisation when connected to a compatible PS5.\u003c\/p\u003e\n\u003cp\u003eSony's dedicated Game Menu brings gaming controls and settings together in one place, making it easier to adjust the experience without navigating through multiple menus.\u003c\/p\u003e\n\u003cp\u003eGaming features include:\u003c\/p\u003e\n\u003cp\u003e• 4K\/120Hz support\u003cbr\u003e• Variable Refresh Rate (VRR)\u003cbr\u003e• Auto Low Latency Mode (ALLM)\u003cbr\u003e• Auto HDR Tone Mapping\u003cbr\u003e• Motion Blur Reduction\u003cbr\u003e• Dedicated Game Menu\u003cbr\u003e• PS5-specific picture features\u003cbr\u003e• Source-Based Tone Mapping (SBTM)\u003c\/p\u003e\n\u003cp\u003ePS Remote Play support also allows compatible PS4 and PS5 games to be accessed remotely through the TV, helping you play without physically moving your console.\u003c\/p\u003e\n\u003ch3\u003eGoogle TV Smart Entertainment\u003c\/h3\u003e\n\u003cp\u003eGoogle TV provides a straightforward hub for streaming, apps and entertainment. The platform brings your content together with personalised recommendations and access to a wide selection of streaming services and applications.\u003c\/p\u003e\n\u003cp\u003eThe K55XR38M2PB supports popular services including Netflix, Amazon Prime Video, Disney+, Apple TV, YouTube, HBO Max and Sony Pictures Core, with music services such as Spotify and YouTube Music also available.\u003c\/p\u003e\n\u003cp\u003eGoogle Cast is built in, allowing compatible content to be cast from supported smartphones and tablets. Apple AirPlay 2 provides an additional way to share compatible content from Apple devices.\u003c\/p\u003e\n\u003cp\u003eThe TV also supports voice and smart-home features through technologies including Amazon Alexa and Apple HomeKit.\u003c\/p\u003e\n\u003ch3\u003eImmersive Audio from a Slim Design\u003c\/h3\u003e\n\u003cp\u003eThe BRAVIA 3 II uses a 2 x 10W speaker system housed within a bass-reflex enclosure to produce clear audio while maintaining the TV's sleek appearance.\u003c\/p\u003e\n\u003cp\u003eSupport for Dolby Atmos and DTS:X allows compatible soundtracks to deliver a more spacious and immersive presentation. DTS Express, DTS-HD High Resolution Audio and DTS-HD Master Audio are also supported.\u003c\/p\u003e\n\u003cp\u003eFor a larger home cinema setup, HDMI eARC provides a convenient connection to compatible soundbars and AV systems.\u003c\/p\u003e\n\u003ch3\u003eSlim Sony Design with Flexible Stand Positioning\u003c\/h3\u003e\n\u003cp\u003eSony's Flush Surface design keeps the screen visually dominant, helping minimise distractions around the display. The supplied Slim T Shape Blade Stand provides a clean finish while supporting the substantial 55 Inch screen.\u003c\/p\u003e\n\u003cp\u003eThe stand can accommodate a maximum width of 1683mm, giving you flexibility when positioning the TV on different furniture.\u003c\/p\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003eGeneral\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 50.9735%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.9409%;\"\u003eAdditional Information\u003c\/td\u003e\n\u003ctd style=\"width: 49.3499%;\"\u003ePower: 70W (SDR) \/ 85W (HDR) \/ 0.5W (in standby mode)\u003cbr\u003eStreaming Apps: Google Assistant, Works with Alexa, Apple home kit\u003cbr\u003eType of Antenna: Digital Terrestrial DVB-T-T2 DVB C -- Satellite DVB-S-S2 Analogue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.9409%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"width: 49.3499%;\"\u003e4K 120Hz Smooth Motion - Ensures crisp action scenes\u003cbr\u003eXR Processor AI - Delivers lifelike image quality\u003cbr\u003eXR Triluminos Pro - Shows over a billion vibrant colours\u003cbr\u003eDolby Atmos Audio - Brings cinema sound home\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.9409%;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"width: 49.3499%;\"\u003eTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.9409%;\"\u003eBarcode\/EAN\u003c\/td\u003e\n\u003ctd style=\"width: 49.3499%;\"\u003e4548736185333\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDisplay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.1504%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003e16:09\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eBacklight Technology\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003eLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eEnhanced Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003e120HZ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eHorizontal Viewing Angle\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003e178\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eMaximum Resolution\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003e3840 x 2160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003e55 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eScreen Technology\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003eLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 51.4715%;\"\u003eStandard Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 47.8218%;\"\u003e100Hz (Native)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eProduct Type\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.1504%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 52.0144%;\"\u003eProduct Category Group\u003c\/td\u003e\n\u003ctd style=\"width: 47.2789%;\"\u003eCE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eConnectivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.1504%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eBluetooth\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eHDMI Version\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eHDMI 2.1 (x4)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eNumber of HDMI Ports\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eNumber of USB Ports\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eSmart Connect\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eSmart TV\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eUSB\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eWi-Fi\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 54.2323%;\"\u003eWireless LAN\u003c\/td\u003e\n\u003ctd style=\"width: 45.061%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAdditional Information\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 50.9735%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.1914%;\"\u003eWarranty\/Guarantee\u003c\/td\u003e\n\u003ctd style=\"width: 72.4508%;\"\u003e1 Year Guarantee with additional 4 Year Warranty (*Registration Required)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.1914%;\"\u003eWarranty Redemption Information\u003c\/td\u003e\n\u003ctd style=\"width: 72.4508%;\"\u003eConsumer must register within 90 days of purchase via www.sony.co.uk\/promo\/5yearwarranty Proof of purchase must be retained.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.1914%;\"\u003ePSTI Compliance\u003c\/td\u003e\n\u003ctd style=\"width: 72.4508%;\"\u003e\n\u003cp\u003ePSTI Compliance - \u003ca href=\"https:\/\/euronics.a.bigcontent.io\/v1\/static\/SONK55XR38M2PBUKA_PSTI\" target=\"_blank\"\u003eDownload certificate\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDimensions \u0026amp; Weight\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.8584%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eDepth\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e7 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eDepth with Stand\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e26.2 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eHeight\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e71.7 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eHeight with Stand\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e78 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eShipping Depth\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e16 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eShipping Height\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e84.7 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eShipping Weight\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e21 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eShipping Width\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e134.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e13.9 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eWidth\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e122.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4643%;\"\u003eWidth with Stand\u003c\/td\u003e\n\u003ctd style=\"width: 49.8389%;\"\u003e122.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eBrown Goods \u0026amp; SDA Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.7434%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.0996%;\"\u003eSpeakers\u003c\/td\u003e\n\u003ctd style=\"width: 53.2155%;\"\u003eFull Range (X-balance) Speaker x 2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.0996%;\"\u003eVA \u0026amp; Streaming Apps\u003c\/td\u003e\n\u003ctd style=\"width: 53.2155%;\"\u003eGoogle Assistant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.0996%;\"\u003eTV Services\u003c\/td\u003e\n\u003ctd style=\"width: 53.2155%;\"\u003eOver 10,000 apps \u0026amp; games, including BBCiPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney +, AppleTV, Youtube, Google Play, Discovery +, NowTV, Paramount +,You, Spotify, Crunchy Roll\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.0996%;\"\u003eUSB Recording\u003c\/td\u003e\n\u003ctd style=\"width: 53.2155%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.0996%;\"\u003eFreeview\u003c\/td\u003e\n\u003ctd style=\"width: 53.2155%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eProgrammes \u0026amp; Functions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.7434%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.389%;\"\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd style=\"width: 51.9261%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.389%;\"\u003eElectronic Program Guide\u003c\/td\u003e\n\u003ctd style=\"width: 51.9261%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDesign Elements\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.9204%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2404%;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"width: 51.077%;\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2404%;\"\u003eColour Group\u003c\/td\u003e\n\u003ctd style=\"width: 51.077%;\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 53.2743%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.3877%;\"\u003eOperating System\u003c\/td\u003e\n\u003ctd style=\"width: 52.9343%;\"\u003eAndroid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.3877%;\"\u003eRMS Output Power\u003c\/td\u003e\n\u003ctd style=\"width: 52.9343%;\"\u003e10W + 10W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.3877%;\"\u003eSmart App Control\u003c\/td\u003e\n\u003ctd style=\"width: 52.9343%;\"\u003eGoogle Assistant, Works with Alexa, Applehome kit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eEfficiency \u0026amp; Standard\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 53.4513%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.2033%;\"\u003eEnergy Efficiency Class\u003c\/td\u003e\n\u003ctd style=\"width: 52.121%;\"\u003eE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDAM\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 53.6283%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.9046%;\"\u003eScan Format\u003c\/td\u003e\n\u003ctd style=\"width: 53.422%;\"\u003eProgressive\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAccessories\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications mb-2\" style=\"width: 53.8053%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.3109%;\"\u003eVESA Mount Compatible\u003c\/td\u003e\n\u003ctd style=\"width: 53.0179%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 46.3109%;\"\u003eVesa Mount Size\u003c\/td\u003e\n\u003ctd style=\"width: 53.0179%;\"\u003e300 x 300 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan class=\"body-search-keyword\" style=\"display: none;\"\u003eSony, K55XR38M2PB, 55, Inch, Bravia, 3, II, LED, 4K, Ultra, HD, HDR, Smart, Google, TV, 2026, Sony K55XR38M2PB, 55 Inch sony tv, Bravia 3 II, LED tv, 4K Ultra HD HDR tv, Smart Google TV 2026, K55, XR38, M2PB, K55XR, 38M2PB \u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"55 Inch","offer_id":64767685984633,"sku":"2000010739","price":899.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8224\/8931\/files\/sony-k55xr38m2pb-55-inch-bravia-3-ii-led-4k-ultra-hd-hdr-smart-google-tv-2026-55-inch-1260741252.jpg?v=1790943613","url":"https:\/\/www.electricshop.com\/products\/sony-k55xr38m2pb-55-inch-bravia-3-ii-led-4k-ultra-hd-hdr-smart-google-tv-2026","provider":"electricshop.com","version":"1.0","type":"link"}