{"product_id":"lg-oled55g66ls-55-inch-oled-evo-ai-g6-4k-ultra-hd-hdr-smart-tv-stand-version-2026","title":"LG OLED55G66LS 55 Inch OLED Evo AI G6 4K Ultra HD HDR Smart TV (Stand Version) 2026","description":"\u003ch2\u003e\u003cstrong\u003eLG OLED55G66LS.AEK 55 Inch OLED Evo AI G6 4K HDR Smart TV (Stand Version) 2026\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBring cinematic quality into your living room with the LG OLED55G66LS 55 Inch OLED Evo AI G6 4K Ultra HD HDR Smart TV, a premium OLED that blends cutting-edge picture technology, intelligent processing, and a refined Gallery-style design. Whether you're watching films, gaming, or streaming, this TV is built to deliver a consistently impressive experience in any lighting condition.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eNext-Level OLED Evo with Primary RGB Tandem 2.0\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt the heart of this model is LG’s advanced \u003cstrong\u003ePrimary RGB Tandem 2.0 OLED panel\u003c\/strong\u003e, engineered to push brightness, colour accuracy, and contrast further than traditional OLED screens. Combined with \u003cstrong\u003eHyper Radiant Colour Technology\u003c\/strong\u003e and \u003cstrong\u003eBrightness Booster Ultra\u003c\/strong\u003e, the TV produces rich, lifelike colours with exceptional depth and detail.\u003c\/p\u003e\n\u003cp\u003eLG claims this panel delivers significantly higher brightness compared to previous generations, helping images stay vibrant even in well-lit rooms. Blacks remain perfectly deep, while highlights shine with striking clarity.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eReflection Free Premium Display\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBright rooms are no longer a problem. The screen features \u003cstrong\u003eReflection Free Premium technology\u003c\/strong\u003e, designed to reduce glare and reflections from windows or lighting. Certified by Intertek, it helps maintain the pure OLED experience—deep blacks, vivid colours, and strong contrast—without distractions from ambient light.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eIntelligent Picture with Alpha 11 AI Processor Gen 3\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePowering the visuals is LG’s \u003cstrong\u003eAlpha 11 AI Processor Gen 3\u003c\/strong\u003e, designed to analyse and optimise every frame in real time. It enhances sharpness, reduces noise, and improves colour balance for a more natural, refined picture.\u003c\/p\u003e\n\u003cp\u003eKey processing upgrades include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual AI Super Upscaling for improved clarity in lower-resolution content\u003c\/li\u003e\n\u003cli\u003eFaster CPU and GPU performance for smoother image handling\u003c\/li\u003e\n\u003cli\u003eEnhanced depth and realism across movies, sports, and gaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe result is a picture that feels more immersive and intelligently tuned to what you're watching.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eGallery Design with Stand Flexibility\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eGallery design\u003c\/strong\u003e gives this TV a slim, near-wall aesthetic with ultra-thin bezels on all four sides for a clean viewing experience. Unlike wall-mounted-only models, the stand version includes a desktop stand, making it ideal for flexible placement in lounges, bedrooms, or modern apartments.\u003c\/p\u003e\n\u003cp\u003eEven when switched off, the TV can display artwork or personal photos, turning it into a digital gallery piece rather than just a screen.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCinematic Viewing with Dolby Vision \u0026amp; Filmmaker Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned for film lovers, this TV supports \u003cstrong\u003eDolby Vision HDR\u003c\/strong\u003e and \u003cstrong\u003eFilmmaker Mode\u003c\/strong\u003e, ensuring content is displayed as the creator intended. Colours, frame rates, and aspect ratios are preserved accurately, while Ambient Light Compensation adjusts brightness depending on your room conditions.\u003c\/p\u003e\n\u003cp\u003eA native 120Hz panel ensures smooth motion handling, whether you're watching fast-paced action or sports.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Serious Gaming\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eGamers get a premium experience thanks to ultra-fast responsiveness and advanced gaming features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLess than 0.1ms response time for near-instant reaction\u003c\/li\u003e\n\u003cli\u003eHDMI 2.1 support for 4K 120Hz console gaming and up to 4K 165Hz PC gaming\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC and AMD FreeSync Premium for tear-free performance\u003c\/li\u003e\n\u003cli\u003eDolby Vision Gaming support for richer HDR visuals\u003c\/li\u003e\n\u003cli\u003eLG Game Optimiser for quick access to key settings\u003c\/li\u003e\n\u003cli\u003e4K 120Hz cloud gaming via NVIDIA GeForce Now\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEverything is designed to reduce lag and keep gameplay smooth and responsive.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAI-Powered Smart TV Experience (webOS 26)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe latest \u003cstrong\u003ewebOS 26\u003c\/strong\u003e brings a faster, more personalised smart platform with built-in AI features. It learns viewing habits and helps surface content you’re more likely to enjoy.\u003c\/p\u003e\n\u003cp\u003eHighlights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI Concierge for tailored recommendations\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition for easier navigation\u003c\/li\u003e\n\u003cli\u003eAI Chatbot for help and troubleshooting\u003c\/li\u003e\n\u003cli\u003eMicrosoft Copilot integration for smarter content search\u003c\/li\u003e\n\u003cli\u003eOptional Google Gemini features for enhanced AI tools and Gallery+ content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLG also promises up to five years of OS updates, helping the platform stay current over time.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eImmersive Sound with Dolby Atmos\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAudio is handled by a \u003cstrong\u003e4.2 channel speaker system\u003c\/strong\u003e with \u003cstrong\u003eDolby Atmos support\u003c\/strong\u003e, delivering clear dialogue and a wider sound stage. AI Sound Pro enhances standard audio into a virtual multi-channel experience, making everything feel more immersive.\u003c\/p\u003e\n\u003cp\u003eFor even bigger sound, pairing with an LG soundbar enables WOW Orchestra, which combines TV and soundbar audio for a fuller, more layered output.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e55\" 4K Ultra HD OLED Evo display\u003c\/li\u003e\n\u003cli\u003ePrimary RGB Tandem 2.0 panel with Hyper Radiant Colour\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium anti-glare screen\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen 3\u003c\/li\u003e\n\u003cli\u003eDolby Vision, HDR10 \u0026amp; Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e120Hz native refresh rate (up to 165Hz PC gaming)\u003c\/li\u003e\n\u003cli\u003eHDMI 2.1 with VRR, G-SYNC \u0026amp; FreeSync Premium\u003c\/li\u003e\n\u003cli\u003ewebOS 26 Smart TV with AI features\u003c\/li\u003e\n\u003cli\u003eDolby Atmos compatible 4.2 channel audio\u003c\/li\u003e\n\u003cli\u003eGallery design with included stand\u003c\/li\u003e\n\u003cli\u003eUltra-fast \u0026lt;0.1ms response time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eA Premium OLED Built for Every Moment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-is-last-node=\"\" data-is-only-node=\"\"\u003eFrom cinema-grade picture quality to next-gen gaming performance, the LG OLED55G66LS is designed as a complete entertainment hub. Its combination of brightness, AI processing, and refined design makes it a strong choice for anyone wanting a high-end OLED experience without compromise.\u003c\/p\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003eGeneral\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.1429%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.248%;\"\u003eAdditional Information\u003c\/td\u003e\n\u003ctd style=\"width: 50.0527%;\"\u003eDigital Tuner: DVB-T2\/C\/S2\u003cbr\u003eType of antenna: Coaxial\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.248%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"width: 50.0527%;\"\u003eOLED evo Display – Delivers vivid colours and deep blacks\u003cbr\u003eα11 AI Processor – Enhances picture clarity and performance\u003cbr\u003eReflection Free Premium – Ensures clear visuals in all lighting\u003cbr\u003eDolby Vision \u0026amp; Filmmaker Mode – Immerses you in cinema quality\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.248%;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"width: 50.0527%;\"\u003eTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.248%;\"\u003eBarcode\/EAN\u003c\/td\u003e\n\u003ctd style=\"width: 50.0527%;\"\u003e8806096749791\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.1429%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5822%;\"\u003eOperating System\u003c\/td\u003e\n\u003ctd style=\"width: 50.7185%;\"\u003ewebOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5822%;\"\u003eRMS Output Power\u003c\/td\u003e\n\u003ctd style=\"width: 50.7185%;\"\u003e60W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDesign Elements\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.6786%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8987%;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"width: 51.4093%;\"\u003eSatin Silver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8987%;\"\u003eColour Group\u003c\/td\u003e\n\u003ctd style=\"width: 51.4093%;\"\u003eSilver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eConnectivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.9643%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eBluetooth\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eNumber of HDMI Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eNumber of USB Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003e3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eSmart TV\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eUSB\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eWi-Fi\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eWireless LAN\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4355%;\"\u003eSmart App Control\u003c\/td\u003e\n\u003ctd style=\"width: 50.8627%;\"\u003eLG ThinQ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAccessories\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.7857%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.9165%;\"\u003eVESA Mount Compatible\u003c\/td\u003e\n\u003ctd style=\"width: 51.3793%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.9165%;\"\u003eVesa Mount Size\u003c\/td\u003e\n\u003ctd style=\"width: 51.3793%;\"\u003e300 x 200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDisplay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 52.1429%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8662%;\"\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd style=\"width: 51.4345%;\"\u003e16:09\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8662%;\"\u003eBacklight Technology\u003c\/td\u003e\n\u003ctd style=\"width: 51.4345%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8662%;\"\u003eEnhanced Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 51.4345%;\"\u003e120Hz Native (VRR 165Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8662%;\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"width: 51.4345%;\"\u003e55 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8662%;\"\u003eScreen Technology\u003c\/td\u003e\n\u003ctd style=\"width: 51.4345%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.8662%;\"\u003eStandard Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 51.4345%;\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eFunctions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.9643%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5296%;\"\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd style=\"width: 50.7687%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5296%;\"\u003eElectronic Program Guide\u003c\/td\u003e\n\u003ctd style=\"width: 50.7687%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.9643%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.251%;\"\u003eTV Services\u003c\/td\u003e\n\u003ctd style=\"width: 51.0472%;\"\u003eBBC iPlayer, ITV Player, Channel 4, My5, NOW, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube and more\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.251%;\"\u003eUSB Recording\u003c\/td\u003e\n\u003ctd style=\"width: 51.0472%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eEfficiency \u0026amp; Standard\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.6071%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.4686%;\"\u003eEnergy Efficiency Class\u003c\/td\u003e\n\u003ctd style=\"width: 51.1781%;\"\u003eE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"display: none;\" class=\"body-search-keyword\"\u003eLG OLED55G66LS 55 Inch OLED Evo AI G6 4K Ultra HD HDR Smart TV (Stand Version) 2026, LG, OLED55G66LS, 55 Inch, OLED, Evo, AI, G6, 4K, Ultra, HD, HDR, Smart, TV, (Stand Version), 2026, OLED55G66LS.AEK, lg 2026 tv, lg 2026 oled, lg oledtv\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"55 Inch","offer_id":57088642843001,"sku":"2000003591","price":2099.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8224\/8931\/files\/lg-oled55g66ls-55-inch-oled-evo-ai-g6-4k-ultra-hd-hdr-smart-tv-stand-version-2026-55-inch-1232995910.webp?v=1776653296","url":"https:\/\/www.electricshop.com\/products\/lg-oled55g66ls-55-inch-oled-evo-ai-g6-4k-ultra-hd-hdr-smart-tv-stand-version-2026","provider":"electricshop.com","version":"1.0","type":"link"}