{"product_id":"lg-oled55c66lb-55-inch-oled-evo-ai-c6-4k-ultra-hd-hdr-smart-tv-2026","title":"LG OLED55C66LB 55 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV 2026","description":"\u003ch2\u003e\u003cstrong\u003eLG OLED55C66LB.AEK 55 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV (2026)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED55C66LB OLED evo AI C6 4K Smart TV builds on LG’s long-standing reputation in OLED technology, combining refined picture quality, advanced AI processing and a genuinely useful smart platform. It’s designed for people who want a TV that performs just as well with films and sport as it does with gaming and everyday viewing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eOLED evo Technology – Depth, Detail and Realism\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt the heart of this model is LG’s OLED evo panel. Unlike traditional LED TVs, OLED uses self-lit pixels that can switch on and off individually. This allows for true blacks, strong contrast and more accurate colours.\u003c\/p\u003e\n\u003cp\u003eThe evo upgrade adds an extra layer of brightness, helping highlights stand out more clearly without washing out darker areas. The result is a picture that feels more natural and balanced, whether you're watching in a bright room or with the lights down.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAlpha 11 AI Processor Gen 3 – The Engine Behind the Picture\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis TV is powered by LG’s most advanced processor to date. The Alpha 11 AI Processor Gen 3 works in the background to improve what you're watching in real time.\u003c\/p\u003e\n\u003cp\u003eIt enhances lower-resolution content using Dual Super Upscaling, sharpens detail, and adjusts brightness and contrast scene by scene. With a noticeably faster CPU and GPU, everything from fast-moving sports to cinematic scenes feels smoother and more refined.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHDR Performance \u0026amp; Filmmaker Mode\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSupport for Dolby Vision and advanced HDR processing means you get improved colour depth and better highlight detail. Bright scenes look vivid, while darker scenes retain subtle detail instead of appearing flat.\u003c\/p\u003e\n\u003cp\u003eFilmmaker Mode is especially useful if you want a more authentic viewing experience. It automatically adjusts settings like motion smoothing and colour so films are displayed closer to how they were originally intended.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003e120Hz Display – Smooth Motion for Sport \u0026amp; Gaming\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe native 120Hz panel keeps motion looking fluid, which is particularly noticeable during live sports, action films and gaming. Fast scenes appear clearer, with less blur and judder.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eGaming Features That Make a Difference\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLG continues to focus heavily on gaming, and it shows here.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-fast response time (under 0.1ms)\u003c\/li\u003e\n\u003cli\u003eHDMI 2.1 support for high frame rate gaming\u003c\/li\u003e\n\u003cli\u003e4K at 120Hz for consoles and even higher refresh rates via PC\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC and AMD FreeSync Premium compatibility\u003c\/li\u003e\n\u003cli\u003eDolby Vision Gaming support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThere’s also a built-in Game Optimiser menu, letting you tweak settings quickly without leaving your game. Whether you're on PlayStation, Xbox or PC, performance stays smooth and responsive.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Sound \u0026amp; Immersive Audio Processing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSound is often overlooked on slim TVs, but LG has put effort into improving it here.\u003c\/p\u003e\n\u003cp\u003eAI Sound Pro analyses what you’re watching and adjusts audio accordingly. Dialogue is clearer, background effects are better separated, and virtual 11.1.2 upmixing creates a wider soundstage.\u003c\/p\u003e\n\u003cp\u003eIf you pair it with a compatible LG soundbar, WOW Orchestra allows both the TV speakers and soundbar to work together, giving a fuller, more room-filling sound.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ewebOS 26 – Smarter and More Personal\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe updated webOS platform feels quicker and more intuitive. It uses AI to learn your viewing habits and recommend content that actually makes sense for you.\u003c\/p\u003e\n\u003cp\u003eFeatures include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePersonalised content suggestions\u003c\/li\u003e\n\u003cli\u003eAI Concierge for tailored recommendations\u003c\/li\u003e\n\u003cli\u003eVoice control with intelligent recognition\u003c\/li\u003e\n\u003cli\u003eIntegration with tools like Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eOptional advanced AI features through Google Gemini\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLG also promises up to five years of updates, which helps keep the TV feeling current for longer.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Convenience Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeyond picture and sound, AI is used to make everyday operation easier.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI Agent helps guide you through features\u003c\/li\u003e\n\u003cli\u003eAI Chatbot can assist with troubleshooting\u003c\/li\u003e\n\u003cli\u003eVoice commands make navigation quicker\u003c\/li\u003e\n\u003cli\u003ePersonalised profiles adapt to different users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s all designed to reduce the time spent searching and adjusting settings.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eClean, Modern Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe slim OLED panel and minimal bezels give the TV a premium look without being distracting. It sits neatly on a stand or can be wall-mounted for a more streamlined setup.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features at a Glance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e55” OLED evo 4K Ultra HD display\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen 3 with Dual Upscaling\u003c\/li\u003e\n\u003cli\u003eDolby Vision HDR \u0026amp; Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003eNative 120Hz refresh rate\u003c\/li\u003e\n\u003cli\u003eUltra-fast gaming performance with HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC \u0026amp; AMD FreeSync Premium support\u003c\/li\u003e\n\u003cli\u003eAI Sound Pro with virtual 11.1.2 surround\u003c\/li\u003e\n\u003cli\u003ewebOS 26 Smart TV with AI personalisation\u003c\/li\u003e\n\u003cli\u003eSleek, ultra-thin design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eA Strong All-Round OLED Choice\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe LG OLED55C66LB doesn’t just focus on one area—it delivers a well-balanced experience across picture, sound, gaming and smart features. It’s a solid option if you want a premium 55-inch TV that performs consistently well across everything you watch.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003eTechnical Specifications \u003c\/strong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan class=\"heading__text\"\u003eGeneral\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.25%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4203%;\"\u003eAdditional Information\u003c\/td\u003e\n\u003ctd style=\"width: 49.8679%;\"\u003eDigital Tuner: DVB-T2\/C\/S2\u003cbr\u003eType of Antenna: Coaxial\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4203%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"width: 49.8679%;\"\u003eBrightness Booster \u0026amp; α11 AI chip – delivers vivid visuals\u003cbr\u003eCertified Perfect Black and Colour – sharp contrast clarity\u003cbr\u003eSmart webOS with AI remote – seamless intuitive control\u003cbr\u003eDolby Vision \u0026amp; Filmmaker mode – immersive cinema feel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4203%;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"width: 49.8679%;\"\u003eTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4203%;\"\u003eBarcode\/EAN\u003c\/td\u003e\n\u003ctd style=\"width: 49.8679%;\"\u003e\u003cspan\u003e8806096749777\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eConnectivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.9643%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eBluetooth\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eHDMI Version\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003e4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS, QFT)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eHeadphone\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eNumber of HDMI Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eNumber of USB Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eSmart TV\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eUSB\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eWi-Fi\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.7249%;\"\u003eWireless LAN\u003c\/td\u003e\n\u003ctd style=\"width: 50.5733%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eProgrammes \u0026amp; Functions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.1429%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2661%;\"\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd style=\"width: 51.0346%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2661%;\"\u003eElectronic Program Guide\u003c\/td\u003e\n\u003ctd style=\"width: 51.0346%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDesign Elements\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.5%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.9025%;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"width: 51.4031%;\"\u003eBlack - Stripe Pattern back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 47.9025%;\"\u003eColour Group\u003c\/td\u003e\n\u003ctd style=\"width: 51.4031%;\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 53.0357%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.3981%;\"\u003eSpeakers\u003c\/td\u003e\n\u003ctd style=\"width: 50.9146%;\"\u003e1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.3981%;\"\u003eTV Services\u003c\/td\u003e\n\u003ctd style=\"width: 50.9146%;\"\u003eBBC iPlayer, ITV Player, Channel 4, My5, NOW, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube and more\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.3981%;\"\u003eUSB Recording\u003c\/td\u003e\n\u003ctd style=\"width: 50.9146%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.3214%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.1432%;\"\u003eOperating System\u003c\/td\u003e\n\u003ctd style=\"width: 50.1599%;\"\u003ewebOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.1432%;\"\u003eRMS Output Power\u003c\/td\u003e\n\u003ctd style=\"width: 50.1599%;\"\u003e40W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.1432%;\"\u003eSmart App Control\u003c\/td\u003e\n\u003ctd style=\"width: 50.1599%;\"\u003eLG ThinQ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDisplay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.5%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2214%;\"\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd style=\"width: 51.0842%;\"\u003e16:09\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2214%;\"\u003eBacklight Technology\u003c\/td\u003e\n\u003ctd style=\"width: 51.0842%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2214%;\"\u003eEnhanced Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 51.0842%;\"\u003e120Hz Native (VRR 165Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2214%;\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"width: 51.0842%;\"\u003e55 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2214%;\"\u003eScreen Technology\u003c\/td\u003e\n\u003ctd style=\"width: 51.0842%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2214%;\"\u003eStandard Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 51.0842%;\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAccessories\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.3214%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5545%;\"\u003eVESA Mount Compatible\u003c\/td\u003e\n\u003ctd style=\"width: 50.7486%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5545%;\"\u003eVesa Mount Size\u003c\/td\u003e\n\u003ctd style=\"width: 50.7486%;\"\u003e300 x 200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eEfficiency \u0026amp; Standard\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.9643%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8081%;\"\u003eEnergy Efficiency Class\u003c\/td\u003e\n\u003ctd style=\"width: 50.4901%;\"\u003eG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"body-search-keyword\" style=\"display: none;\"\u003eLG OLED55C66LB 55 inch OLED evo AI C6 4K Ultra HD HDR Smart TV 2026, LG, OLED55C66LB, 55, inch, OLED, evo, AI, C6, 4K, Ultra, HD, HDR, Smart, TV, 2026, lg 2026 tv, lg 2026 oled, lg oledtv, oledc66, OLED55C66LB.AEK\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"55 Inch","offer_id":57087801360761,"sku":"2000003571","price":1499.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8224\/8931\/files\/lg-oled55c66lb-55-inch-oled-evo-ai-c6-4k-ultra-hd-hdr-smart-tv-2026-55-inch-1232995944.webp?v=1776653951","url":"https:\/\/www.electricshop.com\/products\/lg-oled55c66lb-55-inch-oled-evo-ai-c6-4k-ultra-hd-hdr-smart-tv-2026","provider":"electricshop.com","version":"1.0","type":"link"}