LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
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  • Sold as an Agent - of Euronics Ltd.
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
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LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022
Buy LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022 from Electricshop. FREE UK Delivery >> Rated Excellent >> Express & Weekend Delivery Available >> Multibuy Savings.
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LG OLED77B26LA B2 77 inch 4K Smart Self Lit OLED TV 2022  

LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy
Built for an exceptional sport viewing experience with OLED Motion
Uncompromised picture quality at any viewing angle
Dolby Vision IQ for realistic picture & Dolby Atmos for immersive sound
Smart platform with Netflix, NOW, Disney+ and more

Brilliance in picture
True darkness brings the light
LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.

α7 Gen 5 AI Processor
Beauty meets brains
The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Infinite Contrast
Dazzling darks, luminous lights
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping

Punchier picture quality
Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.

Immersive Surround Sound
Hear them coming in on you
The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.

True Cinema Experience
Now, you're the main character
Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals.

Ultimate Gaming

Powerful winning machine
Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.


Type 4K OLED

Screen Size 77

Resolution 3840 x 2160

Colour / Wide Colour Gamut Perfect Colour

Colour display bits / Billion Rich Colours Yes

Contrast / Perfect Black Perfect Black

Contrast / Dimming Pixel Dimming

Refresh Rate Refresh Rate 100Hz


Main Processor α9 Gen5 AI Processor 4K

Operating System (OS) webOS Smart TV

Number of CPUs Quad


AI Picture Pro AI Picture Pro

AI Upscaling AI Upscaling

AI Genre Selection Yes (SDR/HDR/Dolby HDR)

AI Brightness Control Yes

HDR Cinema HDR

Dolby Vision IQ Yes (4K/2K)

HDR10 Pro Yes (4K/2K)

HLG Yes (4K/2K)


Dynamic Tone Mapping / Pro Dynamic Tone Mapping Pro

4K HFR No / Yes / No / No

2K HFR No / Yes / No / No

Motion Pro OLED Motion

HEVC 4K@120P, 10bit

VP9 (Video Decoder)4K@60p, 10bit

AV1 (Video Decoder)4K@60p, 10bit

G-Sync Compatible Yes

FreeSync Compatible Yes

HGIG Mode Yes

Game Optimizer (VRR/ALLM/GameGenre) Yes / Yes / Yes

Picture Mode 9 modes (Vivid, Standard, Eco, Cinema, Football, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))


Speaker (Sound Output) 20W (10W per Channel)

Channel 2.0 ch

Direction Down Firing

Simultaneous Audio Output Yes


AI Sound / Pro AI Sound Pro (Virtual 5.1.2 Up-mix)

AI Acoustic Tuning Yes

Clear Voice Pro Clear Voice Pro

Bluetooth Surround Ready Yes

WiSA Speakers Yes

LG Sound Sync Yes

Sound Share Yes

Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual) (Differ by region)

SoundBar Mode Control Yes

TV Sound Mode Share Yes


ThinQ Yes (Differ by region)

Intelligent Voice Recognition Yes

Speech to Text Yes

LG Voice Search Yes

Google Assistant Yes (Differ by region)

Amazon Alexa Yes (Differ by region)

AI Home Yes

AI Recommendation Yes

Intelligent Edit Yes

Home Dashboard Yes

Apple Homekit Yes

Google Home Connection Yes (Differ by region)

Amazon Echo Connection Yes (Differ by region)

Screen Share Yes

ThinQ App Yes (Differ by region)

Airplay2 Yes

Remote Voice Recognition Yes

Next Picks Yes (Differ by region)

Magic Explorer Yes

Magic Remote Control Built-In

Quick Access Yes

Universal Control Yes

360° VR Play Yes

Related Content Search Yes (Differ by region)

Audio Guidance (Text To Speech)Yes

Art Gallery Yes

Apps Yes


Web Browser Yes

LG Channels Yes (France, Germany, Spain, Italy, Austria, Switzerland)

TV On With Mobile Yes

Wi-Fi TV On Yes

Bluetooth Low Energy On Yes

Network File Browser Yes

Block access to harmful site Yes

Live Plus (ACR-based Bilateral Service) Yes

Hotel Mode Yes

Who.Where.What? UK Only

Sports Alert Yes (Differ by region)

Music Discovery Yes

Multi View Yes (Differ by region)

Family settings Yes

Always Ready Yes

USB Camera Linkage Yes

Broadcasting System

Digital TV Reception (Terrestrial,Cable,Satellite)Yes

Terrestrial DVB-T2/T

Cable DVB-C

Satellite DVB-S2/S

Analog TV Reception Yes

Multi Tuner Twin Tuner

Data Broadcasting (Country Spec)Yes (Differ by region)

CI + (Common Interface)CI+2.0 / CI+1.4

Teletext Page Yes (2000 page)

Teletext (Top/Flof/List)Yes (TOP: Austria, Germany, Italy, Switzerland,--, Flof: Others) / -

[DVB] Subtitle Yes

AD (Audio Description)Yes

EPG (8days)Yes (UK: Freeview Play EPG)


HDMI 2 (Rear) / 2 (Side)

Version HDMI 2.1 2ea / HDMI 2.0 2ea

Simplink (HDMI CEC) Yes

eARC / ARC (Audio Return Channel)eARC (Rear, HDMI 3)

USB 2 (Side)

LAN Yes (Rear)

CI Slot Yes (Side)

RF In 2 (Rear, RF/Sat)

SPDIF (Optical Digital Audio Out)Yes (Rear)

Wifi Yes (802.11ac)

Bluetooth Yes (V5.0)


Power Supply AC 100~240V 50-60Hz

Standby Power Consumption Under 0.5W

Energy Saving Mode Yes

Illuminance Green sensor Yes

Dimensions - WxHxD(mm)

Size W/O Carton, W/O Stand 1723 x 992 x 55.3

Size W/O Carton, With Stand 1723 x 1043 x 270

Size W/ Carton, With Stand 1895 x 1130 x 285

Stand (W x D) 749 x 270

VESA 400 x 200

EAN Code 8806091616180


Weight (TV)26.7

Weight (TV + Stand)30

Weight (W/Carton)43


Remote MR22GA

Battereis Yes (AA x 2EA)

Power Cable Yes (TV Attached)

Additional Feature

Auto Calibration Yes

OSD Language 37 Languages

Time Machine (DVR)Yes (Unavailable: Italy, Greece, Turkey)

Digital Recording Yes (Unavailable: Italy, Greece, Turkey)

Time Shift Yes (Available: Poland/Hungary/Czech Republic/Latvia/Romania)

Watch & Record Yes

Slim Bracket Compatible Yes


High Contrast Yes

Gray Scale Yes

Invert Colors Yes

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Price Match  
We check our prices every day to ensure we can bring you the best price possible. In the unlikely case that you have found a cheaper price then please contact us on and we'll do our best to answer your query right away!
Once you've decided which product you want, you can spread the cost by selecting from one of our TWO great finance options. Either BUY NOW PAY LATER over 48 months deferred for either 6/9/12 months or Interest Baring Finance over 24/36/48 months. In both instances all you need to pay as a minimum deposit is 10%.

Buying on finance couldn't be easier. Call Us on 01707 802030 and we will send you a secure link to complete your application.

Finance Available on Basket Value of £223 and over.

Finance is available to permanent UK residents ONLY.

Our finance agreements are provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC, Authorised and Regulated by the Financial Conduct Authority.

Buy now pay later with payments deferred for up to 12 months

BUY NOW PAY LATER finance options allow you to spread the cost of your purchase over 48 months, deferred for upto 12 Months.
Flexible Delivery  
We know that you expect your goods to be delivered promptly and efficiently. That’s why we have made it a priority at to deliver your goods as quickly as possible using our fast, efficient delivery service which comes direct to your home and is FREE!

- We deliver seven days a week 
- Standard deliveries are despatched via specialist carriers and are normally delivered within 3-5 working days. 
- Express deliveries are dispatched same day (if ordered before 14:30) for delivery within 1-2 working days.
- For weekend deliveries, orders need to be placed by 14:30 on Friday.
- Larger Items are despatched using our team of specialist nationwide carriers. You will be contacted within 48 hours verifying your order and an estimated delivery date.
Deliveries direct from manufacturers or suppliers can take a little longer but we will keep you informed and updated.

Shop Securely  
Our aim is to provide peace of mind and confidence when shopping online with We utilise the industry standard secure socket layer technology (SSL) to encrypt your payment and address information when shopping on our website.
RETRA members
We are members of RETRA (Radio, Electrical & Television Retailers' Association) - the UK's largest trade association and regulatory body for electrical retailers.

CIH members
As members of Europe's largest electrical buying group, CIH Ltd, we have a collective buying power in excess of £500m. As such, we can often source fast moving, high demand lines at competitive buying-in prices, and ultimately pass on those savings to our customers.

Euronics member
As a member of Euronics, we are part of a network of 'Euronics Agents' who are all independent electrical specialists. Similar to a co-operative, as an agent of this prestigious organisation, providing our customers with the highest service levels is at the heart of everything that we do, whether in-store, over the telephone or through the internet.
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