{"title":"Promotion: Extra £200 OFF Selected Products!","description":null,"products":[{"product_id":"lg-oled77g64lw-77-inch-oled-evo-ai-g6-oledg64lw-4k-ultra-hd-hdr-smart-tv-wall-bracket-version-2026","title":"LG OLED77G64LW 77 Inch OLED Evo AI G6 OLEDG64LW 4K Ultra HD HDR Smart TV (Wall mount version) 2026","description":"\u003ch2\u003e\u003cstrong\u003eLG OLED77G64LW 77 Inch OLED Evo AI G6 4K Ultra HD HDR Smart TV – Wall Mount (2026)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eExperience flagship picture performance and an ultra-premium design with the LG OLED77G64LW. Part of LG’s latest G6 OLED evo range, this 77-inch TV combines cutting-edge OLED technology with powerful AI processing and a sleek Gallery-style design that sits flush against the wall. Built for cinema lovers, gamers and smart-home users alike, it delivers exceptional visuals, immersive sound and next-generation connectivity.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eOLED Evo with Hyper Radiant Colour Technology\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt the heart of this TV is LG’s advanced \u003cstrong\u003ePrimary RGB Tandem 2.0 OLED panel\u003c\/strong\u003e, engineered to deliver brighter highlights, deeper contrast and incredibly lifelike colours. Combined with \u003cstrong\u003eHyper Radiant Colour Technology\u003c\/strong\u003e and Brightness Booster Ultra, the display produces striking clarity and vibrant detail even in well-lit rooms. The result is a more dynamic picture with impressive depth and colour accuracy across movies, sports and everyday viewing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eReflection Free Premium Screen\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBright rooms can often cause unwanted reflections on TVs. This model tackles that problem with an advanced anti-reflection surface, helping to maintain contrast and clarity even with lights on or sunlight entering the room. Certified with \u003cstrong\u003eReflection Free Premium\u003c\/strong\u003e technology, the screen keeps LG’s signature Perfect Blacks and vibrant colours visible in a wide range of lighting conditions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePowered by the Alpha 11 AI Processor Gen 3\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eInside the TV, LG’s \u003cstrong\u003eAlpha 11 AI Processor Gen 3\u003c\/strong\u003e works continuously to optimise picture and sound. With significantly improved CPU and GPU performance compared with previous generations, it analyses content in real time to refine detail, enhance contrast and improve overall clarity. Dual Super Upscaling also helps lower-resolution content look sharper on the large 77-inch screen.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSlim Gallery Design with Flush Wall Mount\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDesigned to blend seamlessly into modern living spaces, the \u003cstrong\u003eGallery design\u003c\/strong\u003e allows the TV to sit almost completely flush against the wall. The included wall bracket ensures a clean installation without bulky gaps behind the screen. With its near bezel-less ‘4-Side Cinema’ display, the focus remains entirely on the picture.\u003c\/p\u003e\n\u003cp\u003eWhen not in use, the TV can also display artwork or photos, creating a gallery-style appearance in your living room.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCinematic Picture for Films and Streaming\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFilm fans will appreciate the TV’s cinematic features, including a \u003cstrong\u003enative 120Hz panel\u003c\/strong\u003e and support for advanced HDR formats such as Dolby Vision. \u003cstrong\u003eFilmmaker Mode with Ambient Light Compensation\u003c\/strong\u003e adjusts the picture to match the director’s intended look while adapting brightness to the room environment. This ensures accurate colour, frame rate and contrast whether you’re watching in daylight or at night.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Next-Generation Gaming\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eGamers benefit from a wide range of features designed for smooth and responsive gameplay. The OLED panel delivers an incredibly fast response time of under 0.1ms, while HDMI 2.1 connectivity supports high frame rate gaming from modern consoles and PCs.\u003c\/p\u003e\n\u003cp\u003eGaming technologies include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNVIDIA G-SYNC compatibility\u003c\/li\u003e\n\u003cli\u003eAMD FreeSync Premium\u003c\/li\u003e\n\u003cli\u003eDolby Vision Gaming\u003c\/li\u003e\n\u003cli\u003eGame Optimiser for quick settings adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese technologies help minimise lag, tearing and stuttering for a smoother gaming experience.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eImmersive Sound with AI Enhancement\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe TV features a \u003cstrong\u003e4.2 channel speaker system\u003c\/strong\u003e with Dolby Atmos support, delivering spacious and detailed sound directly from the screen. LG’s AI Sound Pro technology can up-mix standard audio to virtual multi-channel sound, helping create a more immersive listening experience.\u003c\/p\u003e\n\u003cp\u003eWhen paired with a compatible LG soundbar, \u003cstrong\u003eWOW Orchestra\u003c\/strong\u003e technology coordinates the TV speakers and soundbar together to produce richer, more balanced audio.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSmarter Entertainment with webOS 26\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLG’s \u003cstrong\u003ewebOS 26\u003c\/strong\u003e Smart TV platform offers fast access to streaming services, apps and personalised recommendations. Enhanced AI integration helps make navigation smoother and more intuitive. Features such as intelligent voice recognition, AI Concierge and smart recommendations adapt to your viewing habits, helping you discover new content more easily.\u003c\/p\u003e\n\u003cp\u003eLG also supports ongoing software improvements with \u003cstrong\u003eup to five years of operating system updates\u003c\/strong\u003e, keeping the Smart TV experience fresh over time.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e77 inch OLED evo 4K Ultra HD Smart TV\u003c\/li\u003e\n\u003cli\u003ePrimary RGB Tandem 2.0 OLED panel with Hyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eBrightness Booster Ultra for enhanced brightness and contrast\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium anti-reflection screen\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen 3 with Dual Super Upscaling\u003c\/li\u003e\n\u003cli\u003eNative 120Hz panel with Dolby Vision HDR\u003c\/li\u003e\n\u003cli\u003eHDMI 2.1 connectivity for high frame rate gaming\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC and AMD FreeSync Premium support\u003c\/li\u003e\n\u003cli\u003eDolby Atmos compatible 4.2 channel audio system\u003c\/li\u003e\n\u003cli\u003ewebOS 26 Smart TV platform with AI features\u003c\/li\u003e\n\u003cli\u003eGallery design with included flush wall mount bracket\u003c\/li\u003e\n\u003cli\u003eStand not included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePremium OLED Performance with a Gallery-Style Finish\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\"\u003eCombining LG’s latest OLED evo technology with intelligent processing and elegant design, the LG OLED77G64LW delivers a high-end home cinema experience while blending beautifully into your living space.\u003c\/p\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cstrong\u003e\u003cspan class=\"heading__text\"\u003eTechnical Specifications\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003eGeneral\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.7857%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5867%;\"\u003eAdditional Information\u003c\/td\u003e\n\u003ctd style=\"width: 50.7091%;\"\u003eType of Antenna: Coaxial\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5867%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"width: 50.7091%;\"\u003eBrightness Booster Ultra – delivers vivid visuals instantly\u003cbr\u003eCertified Perfect Black and Colour – enjoy crisp details in all lighting\u003cbr\u003eReflection Free Premium – watch comfortably with no glare\u003cbr\u003eOne Wall Design – saves space with sleek built-in wall mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5867%;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"width: 50.7091%;\"\u003eTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5867%;\"\u003eBarcode\/EAN\u003c\/td\u003e\n\u003ctd style=\"width: 50.7091%;\"\u003e8806096749852\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eConnectivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.4286%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eBluetooth\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eHDMI Version\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003e4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS, QFT)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eNumber of HDMI Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eNumber of USB Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003e3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eSmart TV\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eUSB\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eWi-Fi\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.8845%;\"\u003eWireless LAN\u003c\/td\u003e\n\u003ctd style=\"width: 50.4063%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eProgrammes \u0026amp; Functions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.0714%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.0799%;\"\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd style=\"width: 49.2058%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.0799%;\"\u003eElectronic Program Guide\u003c\/td\u003e\n\u003ctd style=\"width: 49.2058%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDesign Elements\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.4286%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.4507%;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"width: 48.8401%;\"\u003eSatin Silver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.4507%;\"\u003eColour Group\u003c\/td\u003e\n\u003ctd style=\"width: 48.8401%;\"\u003eSilver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.4286%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.495%;\"\u003eSpeakers\u003c\/td\u003e\n\u003ctd style=\"width: 48.7958%;\"\u003e1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.495%;\"\u003eTV Services\u003c\/td\u003e\n\u003ctd style=\"width: 48.7958%;\"\u003eBBC iPlayer, ITV Player, Channel 4, My5, NOW, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube and more\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.495%;\"\u003eUSB Recording\u003c\/td\u003e\n\u003ctd style=\"width: 48.7958%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.6071%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4321%;\"\u003eOperating System\u003c\/td\u003e\n\u003ctd style=\"width: 49.8612%;\"\u003ewebOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4321%;\"\u003eRMS Output Power\u003c\/td\u003e\n\u003ctd style=\"width: 49.8612%;\"\u003e60W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4321%;\"\u003eSmart App Control\u003c\/td\u003e\n\u003ctd style=\"width: 49.8612%;\"\u003eLG ThinQ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eEfficiency \u0026amp; Standard\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.25%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.4885%;\"\u003eEnergy Efficiency Class\u003c\/td\u003e\n\u003ctd style=\"width: 49.7997%;\"\u003eE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDisplay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.0714%;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.2672%;\"\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd style=\"width: 49.0185%;\"\u003e16:09\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.2672%;\"\u003eBacklight Technology\u003c\/td\u003e\n\u003ctd style=\"width: 49.0185%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.2672%;\"\u003eEnhanced Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 49.0185%;\"\u003e120Hz Native (VRR 165Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.2672%;\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"width: 49.0185%;\"\u003e77 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.2672%;\"\u003eScreen Technology\u003c\/td\u003e\n\u003ctd style=\"width: 49.0185%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.2672%;\"\u003eStandard Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 49.0185%;\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAccessories\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 51.4286%; height: 58.7813px;\" class=\"classifications\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"width: 50.0887%; height: 39.1875px;\"\u003eVESA Mount Compatible\u003c\/td\u003e\n\u003ctd style=\"width: 49.2021%; height: 39.1875px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 50.0887%; height: 19.5938px;\"\u003eVesa Mount Size\u003c\/td\u003e\n\u003ctd style=\"width: 49.2021%; height: 19.5938px;\"\u003e300 x 300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan style=\"display: none;\" class=\"body-search-keyword\"\u003eLG OLED77G64LW 77 Inch OLED Evo AI G6 OLEDG64LW 4K Ultra HD HDR Smart TV (Wall bracket version) 2026, LG, OLED77G64LW, 77, Inch, OLED, Evo, AI, G6, OLEDG64LW, 4K, Ultra, HD, HDR, Smart, TV, (Wall bracket version), 2026, lg 2026 tv, lg 2026 oled, lg oledtv, lg g64lw\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"77 Inch","offer_id":57081564430713,"sku":"2000003661","price":3499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8224\/8931\/files\/lg-oled77g64lw-77-inch-oled-evo-ai-g6-oledg64lw-4k-ultra-hd-hdr-smart-tv-wall-mount-version-2026-77-inch-1232996074.webp?v=1776656778"},{"product_id":"lg-oled83c66lb-83-inch-oled-evo-ai-c6-4k-ultra-hd-hdr-smart-tv-2026","title":"LG OLED83C66LB 83 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV 2026","description":"\u003ch2\u003e\u003cstrong\u003eLG OLED83C66LB.AEK 83\" 83 inch OLED Evo 4K Ultra HD HDR Smart TV (2026)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eStep into a more cinematic way of watching with the LG OLED83C66LB OLED evo 4K Smart TV. Built as a flagship C-series model, this 83-inch OLED TV combines advanced panel technology, powerful AI processing and a refined Smart TV experience. Whether you're watching films, sports or gaming, it’s designed to deliver a clear, detailed and immersive picture without overcomplicating the experience.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBigger Screen, Brighter Impact\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith its expansive 83-inch display, this model is made for larger living spaces where screen size really matters. The combination of OLED evo technology and LG’s latest panel design brings a noticeable step up in brightness and colour depth compared to standard OLED TVs.\u003c\/p\u003e\n\u003cp\u003eThe result isn’t just a bigger picture—it’s one that feels more lifelike, with stronger highlights, deeper blacks and improved detail in both dark and bright scenes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHyper Radiant Colour Technology – More Realistic Colours\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the display is LG’s \u003cstrong\u003eHyper Radiant Colour Technology\u003c\/strong\u003e, working alongside the Primary RGB Tandem panel. This setup enhances how colours are produced, helping them appear richer without looking overdone.\u003c\/p\u003e\n\u003cp\u003eYou’ll notice it most in natural scenes—skin tones look more accurate, skies have better gradients, and darker scenes retain detail rather than appearing flat. It’s a clear improvement, especially when watching high-quality 4K or HDR content.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePrimary RGB Tandem Panel – A New Generation of OLED\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis updated panel structure uses layered light sources to boost brightness and colour precision. In practical terms, it means:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBetter peak brightness for HDR highlights\u003c\/li\u003e\n\u003cli\u003eMore consistent colour across the screen\u003c\/li\u003e\n\u003cli\u003eImproved clarity in high-contrast scenes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s the kind of upgrade that makes a difference in everyday viewing, not just demo footage.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAnti-Reflection Screen – Better Viewing in Bright Rooms\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOLED TVs are known for deep blacks, but reflections can sometimes get in the way. This model addresses that with an advanced anti-reflection coating.\u003c\/p\u003e\n\u003cp\u003eEven in rooms with natural light or lamps, the screen stays clear and watchable, helping maintain contrast and colour without distractions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAlpha 11 AI Processor Gen 3 – Smarter Picture \u0026amp; Sound\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDriving everything is LG’s \u003cstrong\u003eAlpha 11 AI Processor Gen 3\u003c\/strong\u003e, designed to handle both picture and audio improvements in real time.\u003c\/p\u003e\n\u003cp\u003eIt works quietly in the background to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUpscale lower-resolution content closer to 4K\u003c\/li\u003e\n\u003cli\u003eAdjust brightness and contrast scene-by-scene\u003c\/li\u003e\n\u003cli\u003eEnhance clarity without making the image look artificial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith faster CPU and GPU performance, the TV responds quickly and keeps everything running smoothly, whether you’re switching apps or streaming high-quality content.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCinema-Level Viewing at Home\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor film lovers, this TV is built to get close to a cinema-style experience. Support for formats like Dolby Vision and a native 120Hz refresh rate ensures smooth motion and strong contrast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFilmmaker Mode with Ambient Light Compensation\u003c\/strong\u003e is particularly useful—it adapts the picture based on your room lighting while keeping the original intent of the content intact. So whether you're watching in daylight or at night, the picture remains balanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBuilt for Gaming Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis LG OLED model is also well-suited for gaming setups. With a response time under 0.1ms and support for high refresh rates, gameplay feels smooth and responsive.\u003c\/p\u003e\n\u003cp\u003eKey gaming benefits include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHDMI 2.1 support for next-gen consoles\u003c\/li\u003e\n\u003cli\u003e4K at high refresh rates for PC gaming\u003c\/li\u003e\n\u003cli\u003eCompatibility with NVIDIA G-SYNC and AMD FreeSync Premium\u003c\/li\u003e\n\u003cli\u003eGame Optimiser for quick setting adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s designed to reduce lag, screen tearing and stutter—important if you’re playing fast-paced titles.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAI-Enhanced Sound That Adapts to Content\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSound is handled just as carefully as picture. AI Sound Pro adjusts audio depending on what you’re watching, helping dialogue stand out and effects feel more natural.\u003c\/p\u003e\n\u003cp\u003eVirtual 11.1.2 upmixing adds a sense of space, making sound feel less flat. If you later pair it with a compatible LG soundbar, WOW Orchestra allows both the TV and soundbar speakers to work together rather than overlap.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ewebOS 26 – A Smarter, Simpler Interface\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLG’s latest \u003cstrong\u003ewebOS 26\u003c\/strong\u003e platform focuses on ease of use. Navigation feels quicker, and content recommendations are more relevant thanks to built-in AI features.\u003c\/p\u003e\n\u003cp\u003eYou also get:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePersonalised suggestions based on viewing habits\u003c\/li\u003e\n\u003cli\u003eVoice control with intelligent recognition\u003c\/li\u003e\n\u003cli\u003eAI Concierge for content discovery\u003c\/li\u003e\n\u003cli\u003eLong-term software support with up to 5 years of updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s designed to stay useful over time, rather than feeling outdated after a couple of years.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Features That Simplify Everyday Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeyond streaming and picture quality, the TV includes several AI-driven tools to make daily use easier:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Agent\u003c\/strong\u003e helps guide you through features\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Chatbot\u003c\/strong\u003e can assist with settings or troubleshooting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoice interaction\u003c\/strong\u003e allows hands-free control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese features aim to reduce the need to dig through menus, especially for less tech-savvy users.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eA Complete Home Entertainment Upgrade\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe LG OLED83C66LB brings together size, performance and usability in a way that feels balanced rather than over-engineered. It’s well suited for film enthusiasts, gamers and anyone looking for a premium large-screen TV that performs consistently across different types of content.\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-is-only-node=\"\"\u003eFrom everyday viewing to movie nights, it offers a clear step up in picture quality and smart functionality—without making things complicated.\u003c\/p\u003e\n\u003ch3 class=\"heading heading--l3 mb-1\"\u003e\u003cspan class=\"heading__text\"\u003eGeneral\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.7857%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.592%;\"\u003eAdditional Information\u003c\/td\u003e\n\u003ctd style=\"width: 49.7037%;\"\u003eDigital Tuner: DVB-T2\/C\/S2\u003cbr\u003eType of antenna: Coaxial\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.592%;\"\u003eFeatures\u003c\/td\u003e\n\u003ctd style=\"width: 49.7037%;\"\u003eOLED evo Display – Exceptional brightness for vibrant images\u003cbr\u003eα11 AI Processor – Smooth performance with intelligent upscaling\u003cbr\u003eSmart webOS System – Easy access to apps and intuitive controls\u003cbr\u003eDolby Vision \u0026amp; Filmmaker Mode – Immersive cinema-quality visuals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.592%;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"width: 49.7037%;\"\u003eTV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.592%;\"\u003eBarcode\/EAN\u003c\/td\u003e\n\u003ctd style=\"width: 49.7037%;\"\u003e8806096737132\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eTechnical Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.4286%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.9557%;\"\u003eOperating System\u003c\/td\u003e\n\u003ctd style=\"width: 49.3351%;\"\u003ewebOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.9557%;\"\u003eRMS Output Power\u003c\/td\u003e\n\u003ctd style=\"width: 49.3351%;\"\u003e40W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDesign Elements\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.9643%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2293%;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"width: 51.0689%;\"\u003eDark Titan Silver - Quartzite Marble effect back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.2293%;\"\u003eColour Group\u003c\/td\u003e\n\u003ctd style=\"width: 51.0689%;\"\u003eSilver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eConnectivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.7857%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eBluetooth\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eNumber of HDMI Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eNumber of USB Ports\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eSmart TV\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eUSB\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eWi-Fi\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eWireless LAN\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.0432%;\"\u003eSmart App Control\u003c\/td\u003e\n\u003ctd style=\"width: 50.2525%;\"\u003eLG ThinQ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eAccessories\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 52.3214%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5545%;\"\u003eVESA Mount Compatible\u003c\/td\u003e\n\u003ctd style=\"width: 50.7486%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.5545%;\"\u003eVesa Mount Size\u003c\/td\u003e\n\u003ctd style=\"width: 50.7486%;\"\u003e400 x 400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eDisplay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 55%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.7018%;\"\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd style=\"width: 53.6359%;\"\u003e16:09\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.7018%;\"\u003eBacklight Technology\u003c\/td\u003e\n\u003ctd style=\"width: 53.6359%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.7018%;\"\u003eEnhanced Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 53.6359%;\"\u003e120Hz Native (VRR 165Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.7018%;\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"width: 53.6359%;\"\u003e83 in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.7018%;\"\u003eScreen Technology\u003c\/td\u003e\n\u003ctd style=\"width: 53.6359%;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.7018%;\"\u003eStandard Refresh Rate\u003c\/td\u003e\n\u003ctd style=\"width: 53.6359%;\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eProgrammes \u0026amp; Functions\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.6071%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.5556%;\"\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd style=\"width: 49.7377%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.5556%;\"\u003eElectronic Program Guide\u003c\/td\u003e\n\u003ctd style=\"width: 49.7377%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.9643%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.9383%;\"\u003eTV Services\u003c\/td\u003e\n\u003ctd style=\"width: 50.3599%;\"\u003eBBC iPlayer, ITV Player, Channel 4, My5, NOW, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube and more\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 48.9383%;\"\u003eUSB Recording\u003c\/td\u003e\n\u003ctd style=\"width: 50.3599%;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3 class=\"heading heading--l3 mb-1 mt-2\"\u003e\u003cspan class=\"heading__text\"\u003eEfficiency \u0026amp; Standard\u003c\/span\u003e\u003c\/h3\u003e\n\u003ctable class=\"classifications\" style=\"width: 51.4286%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 49.3129%;\"\u003eEnergy Efficiency Class\u003c\/td\u003e\n\u003ctd style=\"width: 49.9778%;\"\u003eD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan style=\"display: none;\" class=\"body-search-keyword\"\u003eLG OLED83C66LB 83 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV 2026, LG, OLED83C66LB, 83, Inch, OLED, evo, AI, C6 4K, Ultra, HD, HDR, Smart, TV, 2026, lg 2026 tv, lg 2026 oled, lg oledtv, oledc64, OLED83C66LB.AEK\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"83 Inch","offer_id":57312094585209,"sku":"2000006566","price":3799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8224\/8931\/files\/lg-oled83c66lb-83-inch-oled-evo-ai-c6-4k-ultra-hd-hdr-smart-tv-2026-83-inch-1245186023.webp?v=1784375233"}],"url":"https:\/\/www.electricshop.com\/collections\/promotion-extra-200-off-selected-products.oembed","provider":"electricshop.com","version":"1.0","type":"link"}