Quality in perfection. 
Loewe’s philosophy: Crucial to the success of Loewe is the combination of high-tech, design, quality, and ease of use. The products are characterised by clean, precise and elegant shapes. That retain their quality of finish throughout their lifetime, and which have already won more than 200 international design awards.

Products that are exciting.
"The most beautiful OLED TV in the world". Germany's premium manufacturer of entertainment electronics, is presenting televisions with completely new image technology at the IFA 2016 in Berlin. In addition, Loewe is further expanding its audio range of speaker systems and subwoofers.

Loewe invented the television.
For over 80 years, Loewe has invented television, Loewe have kept "Made in Germany" promise. Development, production and service departments are still based in Kronach (Upper Franconia). Loewe systems are designed to last and have emphasis on economic energy consumption. Modular technology, premium materials, precise workmanship, regular software updates and, not least, timeless design, guarantee the great feeling of owning a sustainable product.

OLED. State-of-the-art.
Experience the latest Loewe OLED televisions.

The benefits of Loewe OLED Ultra HD television. 
Why get a Loewe OLED Ultra HD (4K) smart TV for your home?

OLED (Organic Light-Emitting Diode) is a technology that delivers perfect blacks, authentic colours, a wide viewing angle and extremely thin television designs that are energy-efficient and environmentally friendly.

8.3 million Individually controlled pixels
In comparison with conventional LED TVs, OLED TVs have the huge advantage of not requiring a back-light. With an LED television, light from the back-light bleeds through from the lighter sections into darker areas of the picture resulting in a grey haze that makes it impossible to achieve really dark blacks and distorts quality of the colours and weakens contrasts. However, with an OLED TV, each pixel lights up on its own. When they are switched off, they display absolute black with no bleed through from a back-light. Benefit: perfect contrast and vibrant colours.

HDR10, HLG and Dolby Vision™ 
What does it all actually mean?

HDR stands for “High Dynamic Range” and refers to a technology that heightens a picture’s dynamic range – providing more levels of contrast between the brightest whites and the darkest blacks. The result; pictures with more depth that look closer to real life. There are a number of types of HDR technology, all of which deliver improved dynamic range in different ways. HDR10 is one of the most important standards in modern television, being an open standard it has widespread adoption. HDR10 uses a 10-bit colour depth, that’s up to a billion shades! By way of comparison, conventional HDTV uses up to 16 million colours. Dolby Vision™ is an HDR technology developed by Dolby. The main difference vs HDR10 is that Dolby Vision uses an increased 12-bit colour space and uses dynamic metadata to optimise the picture quality scene by scene rather than once for the whole film. To consistently deliver the best possible picture quality, Loewe OLED televisions incorporate both standards. HLG, or Hybrid Log Gamma, is the technology that ensures that your Loewe OLED-TV is also future-proof. HLG is an emerging standard for the transmission of HDR content via broadcast television.

Slimmer than your smartphone!
At just 4.9 mm, an OLED display is slimmer than most smartphones. For you, this means: perfect integration in your home and breath-taking design - from every angle!

Loewe OLED vs. LED/QLED 
Vibrant colours and maximum contrast. With HDR10 and Dolby Vision™ 

LED TVs suffer from 'bleed through' where the backlight illuminates multiple pixels at once resulting in a grey haze that distorts colours and weakens contrasts.

An OLED pixel is self-illuminating meaning there's no need for a back-light. This ensures optimal blacks and infinite contrast allowing colours to reveal their true vibrancy and deliver more details, depth and textures.

Perfect picture. Crystal clear.
From any viewing angle.

Thanks to the self-illuminating pixels on the surface of a screen rather than using a back-light behind the display, Loewe OLED 4K televisions deliver perfect images and colours from a much wider viewing angle than LED TVs. Bringing benefits all round!
Try it for yourself:

At Loewe, OLED means: no blooming. No clouding..
Perfect depiction of movement, even in fast-paced scenes.

In contrast with LED displays requiring complex back-light illumination, the self-lighting OLED pixels can be individually controlled in fractions of a second - resulting in crystal-clear images.
 The absence of back-lighting finally resolves the common clouding effect associated with LED TVs (light spots or grey haze, in particular in dark scenes).


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