Sony TV 2021: Complete Guide for Every Master Series and BRAVIA OLED

The Entire Sony TV lineup coming this year within this complete guide

With the Sony Television 2021 Range, ranging from the fastest and most feature-rich series of Televisions. With a New Feature of the Cognitive XR Processor that comes with every single new television from high-spec televisions to mid-spec televisions.

With the Sony 2021 TV range, there are no additional surprises with each model and panel sizes designed to replace the predecessors of the 2020 Range.

Major Feature Improvements compared from 2020 to 2021

All the sets in the Sony 2021 Television range feature Sony's Ambient Optimization technology, Dolby Vision HDR and AirPlay 2 enabled. Along with this Bluetooth with A2DP is standard across all the Sony BRAVIA XR Sets.

An addition on the usability side is the switch from Android TV to the new Google TV platform. It brings the same excellent and intuitive look and feel as found in the Chromecast with Google TV media streamer.

With the many features, you will find that Google TV has been built-in. From here you can access the picture, sound and other TV settings along with customisation for your home screen.

With various driver upgrades to its excellent Acoustic Multi-Audio and Acoustic Surface Audio sound from picture speaker design which runs through all of the XR Models.

Main Step-up Summary
Moving from left to right, this step-up chart shows the main step-up features that each TV has over the lower model


TV Range TV Sizes
W800 32 inches
X81J 43 inches, 50 inches, 55 inches, 65 inches,75 inches
X85J 85 inches
X89J 43 inches, 50 inches, 55 inches, 65 inches, 75 inches
X90J 50 inches, 55 inches, 65 inches, 75 inches
X95J 65 inches, 75 inches, 85 inches
A80J 55 inches, 65 inches, 77 inches
A90J 55 inches, 65 inches, 83 inches
Z9J 75 inches, 85 inches


Cognitive Processor XR

The Cognitive Processor XR meets the AI abilities of its X1 predecessor with a system that Sony calls cognitive intelligence. Cognitive Intelligence aims to add more human perspective to identify and enhance AV performance and deliver an experience in line with how humans see and hear the world. The XR processor looks at multiple zones and other elements (colour, contrast, texture, depth, detail, etc) of each frame and performs a cross analysis to work out the most important areas.

Immersive Edge of Television Frames

XR Sound with 3D Surround Upscaling

The XR BRAVIA TVs have cognitive intelligence for TV Sound, along with the improvements to the speaker hardware, it features XR Sound Position aim to analyse the signal and make sure that sound is coming from the correct parts of the picture with both Acoustic Surface Audio+ and Acoustic Multi-Audio technologies.


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